PR & Communications Lead

Independent Food; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent hospitality firm in UAE seeks a Public Relations Manager to develop and execute public relations strategies, manage media relations, and oversee crisis communications. The ideal candidate will have experience in creating engaging content and a degree in Communications or Marketing. This role is essential for maintaining the company's positive image and ensuring effective communication with stakeholders.

Qualifications

• Proven experience in developing and executing PR strategies.
• Strong media relations and crisis management skills.
• Experience creating compelling communication content.

Responsibilities

• Develop and execute integrated public relations strategies.
• Manage media relationships and create high-quality communication materials.
• Oversee crisis communication plans and monitor reputation.

Skills

Public relations strategy development

Media relations

Crisis communication

Content creation

Stakeholder management

Event management

Education

Bachelor's degree in Communications, Marketing, or related field

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.

Key Roles and Responsibilities

Strategy & Leadership

• Develop and Execute PR Strategy: Formulate, implement, and lead a comprehensive, integrated public relations and communications strategy that supports overall business goals and marketing initiatives.
• Brand Messaging & Positioning: Own the corporate narrative and key messaging, ensuring consistency in voice and positioning across all external and internal communications channels.
• Stakeholder Counseling: Provide strategic communications advice and guidance to the Executive Team, senior leadership, and various cross-functional departments (e.g., Marketing, Product, HR).

Media Relations & Content Management

• Manage Media Relations: Establish, cultivate, and maintain strong, productive relationships with key journalists, industry analysts, influencers, and media contacts to secure favorable and accurate coverage.
• Content Creation: Lead the creation, editing, and distribution of high-quality communication materials, including press releases, media advisories, op-eds, speeches, corporate announcements, newsletters, and website content.
• Spokesperson Management: Prepare, train, and manage company spokespersons for media interviews, public appearances, and press conferences.
• Event Management: Plan and oversee the execution of PR-related events, including product launches, press briefings, media tours, and corporate announcements.

Crisis & Reputation Management

• Crisis Communications: Develop, maintain, and execute comprehensive crisis communication plans and protocols to swiftly and effectively manage negative publicity, mitigate reputational damage, and address sensitive issues.
• Reputation Monitoring: Continuously monitor media, social channels, and industry trends to identify potential risks, opportunities, and competitive activities, adjusting strategies as needed.

Internal Communications & Digital Channels

• Internal Communications: Develop and manage internal communication strategies (e.g., town halls, intranet, staff newsletters) to ensure consistent, transparent, and engaging messaging for employees.
• Digital Presence: Oversee the company's presence across key digital channels, collaborating with the marketing team to ensure PR campaigns are integrated with social media, SEO, and content marketing efforts.