PR & Communications Director

AHS Properties; Dubai; On-site; AED 450,000 - 600,000; Full time

Benefits offered by this job

Luxury brand leadership

Executive exposure

Global media visibility

High-profile portfolio

Strategic impact

Career growth

Premium environment

Job summary

AHS Properties is seeking a strategic PR & Communications Director to lead the company’s communications, public relations, and brand reputation strategy in Dubai. The role focuses on shaping the luxury real estate narrative for high-net-worth clients, investors, and media while coordinating with leadership on executive visibility.

The candidate will drive media campaigns, manage crises, and maintain strong media relationships across regional and international outlets, ensuring consistent brand

Qualifications

• Develop and execute PR and communications strategy aligned with business goals.
• Lead corporate communications and external communications initiatives.
• Build relationships with UAE regional and international media outlets.
• Position company leadership as influential voices in luxury real estate and business.
• Develop press releases, media statements, and executive communications.
• Manage media campaigns for launches, partnerships, and milestones.

Responsibilities

• Shape and drive AHS’s overall PR and communications strategy.
• Lead media relations, campaigns, and crisis communications.
• Cultivate relationships with local, regional, and international media.
• Support executive visibility with media preparation and speeches.
• Oversee agency management, budgets, and performance reporting.
• Ensure consistent luxury positioning and brand tone across channels.

Skills

Media relations

Executive presence

C-suite collaboration

Stakeholder management

Strategic communications

English communication

Education

Bachelor's degree in PR/Communications

Job description

AHS, a leading name in luxury real estate development, is seeking an accomplished and strategic PR & Communications Director to lead the company’s communications, public relations, and brand reputation strategy.

This senior leadership role will be responsible for shaping AHS’s public image, strengthening its position within the luxury real estate market, and developing high-impact communication strategies that resonate with high-net-worth clients, investors, media, and key industry stakeholders. The ideal candidate will have a strong track record in luxury, real estate, hospitality, or other premium sectors, with exceptional media relationships and a deep understanding of strategic communications.

Requirements

Develop and execute AHS’s overall PR and communications strategy in line with the company’s business and brand objectives.

Lead corporate communications, media relations, public relations, and external communications initiatives.

Build and maintain strong relationships with leading local, regional, and international media outlets, journalists, editors, and industry publications.

Position AHS and its leadership as influential voices within the luxury real estate and business sectors.

Develop compelling press releases, media statements, corporate announcements, speeches, interviews, and executive communications.

Lead media campaigns surrounding project launches, major announcements, partnerships, and key corporate milestones.

Identify and secure high-value media opportunities, interviews, features, awards, and speaking engagements.

Manage the company’s reputation and ensure consistent messaging across all external communication channels.

Develop executive visibility strategies and support senior leadership with media preparation, interviews, speeches, and public appearances.

Oversee crisis communications and develop effective response strategies for reputational issues and sensitive situations.

Monitor media coverage, public sentiment, competitor activity, and industry trends, providing strategic insights to senior management.

Develop and manage relationships with PR agencies, media partners, influencers, and other external communication partners.

Oversee PR budgets, campaigns, deliverables, and performance reporting.

Ensure all communications consistently reflect AHS’s luxury positioning, tone of voice, and brand standards.

Identify opportunities to strengthen AHS’s profile across luxury, business, real estate, lifestyle, and international media.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.


• 10+ years of progressive experience in PR, corporate communications, media relations, or strategic communications, with significant leadership experience.


• Proven experience within luxury real estate, luxury hospitality, premium brands, investment, or similarly high-profile industries.


• Established relationships with UAE, regional, and international media.


• Strong track record of securing high-quality editorial coverage and managing high-profile communications campaigns.


• Experience managing corporate reputation and crisis communications.


• Exceptional written and verbal communication skills in English.


• Strong executive presence with excellent presentation and stakeholder management abilities.


• Experience working directly with C-suite executives, founders, and senior leadership.


• Strong understanding of the UAE luxury, real estate, business, and media landscape.


• Strategic thinker with strong commercial awareness and the ability to translate business objectives into impactful communication strategies.


• Proven ability to manage agencies, budgets, multiple campaigns, and high-profile projects simultaneously.


• Arabic language skills are an advantage.

Benefits

Why Join AHS?

• Luxury Brand Leadership: Shape the public profile and reputation of one of the region’s emerging luxury real estate developers.


• Executive Exposure: Work closely with senior leadership and influential stakeholders.


• Global Visibility: Build AHS’s presence across leading regional and international media.


• High-Profile Portfolio: Lead communications for prestigious luxury developments and major corporate milestones.


• Strategic Impact: Play a key role in defining the company’s voice, reputation, and market positioning.


• Career Growth: Be part of a rapidly growing organization with ambitious expansion plans.


• Premium Environment: Work within a culture built around excellence, innovation, and luxury.

Please Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted. We appreciate your understanding.