PR & Communication Manager - Software

Michael Page; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment agency is seeking a PR & Communications Manager to enhance brand presence across the Middle East and beyond. This role involves developing communication strategies, managing PR campaigns, and fostering relationships with media. Ideal candidates will hold a relevant degree and possess over 5 years of B2B tech PR experience. The position also offers opportunities for significant impact in the software sector.

Qualifications

• Over 5 years of experience in communications and PR, ideally in B2B tech.
• Experience working in a regional role is required.
• Startup experience is good to have.

Responsibilities

• Support the development of communication strategies.
• Drive awareness through PR campaigns.
• Build relationships with regional media and influencers.
• Draft and distribute press releases and articles.
• Monitor media coverage and prepare performance reports.

Skills

Excellent writing and storytelling skills

Strong understanding of regional media landscapes

Strategic mindset

Proactive communication

Experience managing multiple projects

Education

Bachelor's degree in communications, PR, Journalism, or Marketing

Master's degree

Job description

As a PR & Communications Manager, you will play a key role in enhancing our client's brand presence across the Middle East, Africa, and APAC regions. You will help craft and execute communication and PR strategies, positioning them as a trusted name in BFSI and ERP software. This role requires a proactive communicator who is comfortable working across cultures and markets, and experienced in managing multi-channel messaging. Client Details Our client is a software vendor for customers in banking, financial services and insurance verticals and includes key products such as ERP, Universal Lending, Anti-Money Laundering & Compliance software suite, Core Insurance software, Enterprise Resource Planning software and Asset Management platform. They count over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally.

Responsibilities

• Support the development and execution of region-specific communication strategies aligned with business goals
• Drive awareness through PR campaigns, media outreach, and thought leadership content
• Build and maintain relationships with regional media, journalists, and industry influencers
• Draft and distribute press releases, articles, executive quotes, and customer success stories
• Support global and regional product launches and corporate events with tailored media plans
• Assist leadership with messaging, positioning, and reputation management
• Collaborate with cross‑functional teams – sales, product, legal, and regional marketing – to ensure consistent messaging
• Monitor media coverage, track KPIs, and prepare campaign performance reports
• Support media training for regional spokespersons and leadership team members
• Work within allocated budgets and timelines to deliver impactful campaigns (most is done in-house)

Qualifications

• Bachelor's degree in communications, Public Relations, Journalism, or Marketing; a Master's degree is a plus
• Over 5 years of experience in communications and PR, ideally in B2B tech
• Startup experience is good to have
• Experience working in a regional role
• Strong understanding of regional media landscapes and cultural communication styles
• Excellent writing and storytelling skills for diverse B2B audiences
• A strategic mindset with the ability to translate business goals into communication plans
• Comfortable managing multiple projects in a fast‑paced, global environment
• Ability to manage tasks in-house with limited support

Job Offer If you are passionate about driving impactful communication strategies and are ready to make a difference in B2B Software, we encourage you to apply.