Portfolio Manager, Cards

BlueSnap, Inc; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading banking institution in the UAE seeks a skilled individual to manage its Cards portfolio. You will be responsible for driving business profitability through effective strategies, collaboration with channels, and customer engagement. Candidates should possess banking experience, analytical skills, and expertise in managing customer campaigns.

Qualifications

• Minimum 6 years of banking experience.
• Experience managing customer fulfillment campaigns.
• Good knowledge of online/digital marketing tools.

Responsibilities

• Manage the Cards portfolio to deliver profitable business P&L.
• Develop retention strategies and optimize campaign performances.
• Ensure compliance with regulatory requirements and customer satisfaction.

Skills

Data Analytics

Banking Experience

Customer Engagement

Digital Marketing

Education

Bachelor's degree in Finance

Bachelor's degree in Data Sciences

Job description

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people — your colleagues and our customers — and delivering service that really goes the extra mile.

Job Purpose:

You will be responsible for managing the Cards portfolio to deliver profitable business P&L, revenue from non-funded and funded income lines, expense management, partnership management, balance sheet growth, campaign launches and fulfillments, and rewards program management.

Principal Accountabilities:

• Oversee and implement the Cards Portfolio Growth Strategy to meet business goals.
• Review and segment the portfolio periodically to identify opportunities to increase revenue and profitability.
• Offer targeted products such as balance transfers, loans on cards, and easy payment plans to drive utilization, spends, and revenue per customer.
• Collaborate with channels including digital, tele-sales, contact centers, and marketing to drive inorganic bookings.
• Develop a management framework for line increases, decreases, over-limit tolerance, and temporary credit limit increases using data analytics.
• Regularly review and optimize authorization rates across card products to meet minimum standards set by schemes.
• Establish processes for product upgrades and downgrades based on customer spend and utilization patterns.
• Develop retention strategies to reduce attrition from profitable segments and introduce retention offers.
• Initiate and monitor campaign performance to enhance customer activation, win-back, and growth of customer base and ENR.
• Compare product pricing to ensure CBD's card offerings are competitive based on market analysis.
• Ensure compliance with regulatory requirements, including consumer protection and circulars from the Central Bank.
• Support periodic audits and ensure timely closure of audit observations.
• Collaborate with client engagement teams and other product managers to address customer complaints.
• Work closely with stakeholders such as Credit, Operations, and Risk to align credit strategies and risk management measures.
• Ensure customer satisfaction and timely resolution of card-related complaints.
• Assist all card business channels with sales, training, process optimization, and promotions.
• Ensure all banking channels are updated with product information and are well-trained on changes.
• Support the Card Portfolio Head in delivering day-to-day business activities seamlessly.

Requirements

• Minimum bachelor’s degree in finance or data sciences; equivalent qualifications are acceptable.
• Data analytics certifications and decision management experience are a plus.
• Good knowledge of online/digital marketing tools and best practices.
• Minimum of 6 years of banking experience with knowledge of cards products, portfolio, and P&L management.
• At least 4 years of experience managing customer engagement and fulfillment campaigns, including partnership-based promotions and installment programs.