Performance Marketing Specialist

Aqary Investement And Development; Abu Dhabi; On-site; AED 183,000 - 258,000; Full time

Job summary

A leading investment firm in Abu Dhabi is seeking a skilled Digital Advertising Specialist to manage and optimize paid advertising campaigns across various platforms. The ideal candidate will have experience with Meta, Google Ads, and TikTok, and will excel in data analysis and reporting. Responsibilities include conducting A/B testing, tracking conversions, and collaborating with cross-functional teams to ensure alignment with marketing messages. This role offers a dynamic work environment focused on achieving maximum ROI.

Qualifications

• Proven experience in managing paid digital advertising campaigns.
• Strong understanding of digital advertising platforms and analytics tools.
• Excellent analytical and reporting skills.

Responsibilities

• Manage paid advertising campaigns across multiple digital platforms.
• Analyze campaign performance and optimize budgets.
• Conduct A/B testing to improve messaging.

Skills

Managing paid digital advertising campaigns

Digital advertising platforms knowledge

Analytical and reporting skills

Creative thinking

Strong communication skills

Tools

Google Analytics

Meta Ads Manager

TikTok Ads Manager

Job description

We are looking for a skilled Digital Advertising Specialist to join our dynamic team focusing on managing and optimizing paid advertising campaigns across multiple digital platforms to achieve the highest ROI. The ideal candidate is data-driven, passionate about digital marketing analytics and experienced in modern advertising platforms.

Responsibilities

• Manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, Snapchat and other platforms.

• Analyze campaign performance and optimize budgets and results to meet defined KPIs.

• Conduct A/B testing to experiment with ads and improve messaging.

• Track conversions and interpret data to identify improvement opportunities and make data-driven decisions.

• Prepare regular performance reports for internal stakeholders.

• Collaborate closely with content and design teams to ensure ad alignment with marketing messages.

Requirements

• Proven experience in managing paid digital advertising campaigns.

• Strong understanding of digital advertising platforms and analytics tools (e.g. Google Analytics, Meta Ads Manager, TikTok Ads Manager).

• Excellent analytical and reporting skills.

• Creative thinking and willingness to test new strategies to improve performance.

• Strong communication skills and ability to work within a cross-functional team.