MENA Growth & Community Marketing Lead

Traze; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading FinTech company in Dubai is seeking a Head of Marketing (MENA) to lead regional marketing strategy and execution. The ideal candidate will have over 5 years of experience in marketing, preferably in fintech, with a deep understanding of MENA markets and culture. Responsibilities include driving user acquisition, managing influencer relationships, and producing Arabic content. Fluency in both Arabic and English is essential.

Qualifications

• 5+ years experience in marketing, ideally in fintech or related fields.
• Deep understanding of MENA cultures and user behavior.
• Proven track record launching campaigns with measurable results.

Responsibilities

• Own the full MENA marketing plan and execution.
• Drive local user acquisition and launch MENA-specific offers.
• Produce Arabic regional content across social media.
• Identify and manage relationships with MENA influencers.
• Support the organization of local seminars and client events.
• Provide insights on market trends and performance metrics.

Skills

Marketing in fintech

Knowledge of MENA markets

Experience with Arabic social media

Collaboration skills

Fluency in Arabic

Fluency in English

Job description

A leading FinTech company in Dubai is seeking a Head of Marketing (MENA) to lead regional marketing strategy and execution. The ideal candidate will have over 5 years of experience in marketing, preferably in fintech, with a deep understanding of MENA markets and culture. Responsibilities include driving user acquisition, managing influencer relationships, and producing Arabic content. Fluency in both Arabic and English is essential.