Marketing Planning Producer and Traffic Executive

Salt; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Salt in the UAE seeks a Traffic Manager to coordinate marketing production across Brand, Creative, and Digital teams. You will ensure briefs are complete, schedules realistic, and assets delivered on time.

You will maintain live brief views, oversee capacity, review production plans for campaigns, events, and multi-asset deliverables, and coordinate suppliers.

Fluent English required; Arabic desirable. Four to seven years in marketing operations or content production is expected.

Qualifications

• Bachelor’s degree in marketing, communications, production, project management, or a related discipline.
• Fluent English is required; Arabic is desirable.

Responsibilities

• Coordinate marketing production and traffic across Brand, Creative, and Digital teams.
• Maintain a live view of briefs, active jobs, priorities, owners, dependencies, and deadlines.
• Run traffic reviews, route work to internal or external resources, and flag capacity conflicts early.
• Develop production plans for campaigns, presentations, events, content shoots, and multi-asset deliverables.
• Track capacity, freelance support, agencies, and production partners; coordinate estimates, schedules, bookings, PO, and supplier deliverables.
• Maintain approval routes, localisation requirements, version control, and final handover requirements.
• Report on throughput, cycle time, utilisation, rework, late briefs, and delivery performance.

Skills

Fluent English

Arabic (desirable)

Education

Bachelor’s degree in marketing, communications, production, project management, or a related discipline

Tools

Excel

PowerPoint

Digital asset management

AI productivity tools

Job description

Role purpose

Coordinate marketing production and traffic across Brand, Creative, and Digital teams. The role ensures briefs are complete, work is scheduled realistically, resource capacity is visible, and deliverables reach stakeholders on time and to specification.

Key responsibilities

Traffic and workflow management

• Maintain a live view of incoming briefs, active jobs, priorities, owners, dependencies, and deadlines.
• Run regular traffic reviews, route work to the appropriate internal or external resource, and flag capacity conflicts early.

Brief quality and production planning

• Review briefs for objective, audience, scope, timing, approvals, and required inputs before work begins.
• Develop production plans for campaigns, presentations, events, content shoots, and multi-asset deliverables.

Resource and supplier coordination

• Track Creative team capacity, freelance support, agencies, and production partners.
• Coordinate estimates, schedules, bookings, purchase orders, and supplier deliverables, and maintain preferred-supplier information.

Quality approvals and asset delivery

• Maintain approval routes, localisation requirements, version control, and final handover requirements.
• Check final assets against briefs and technical specifications, and support post-production reviews.

Reporting and improvement

• Report on throughput, cycle time, utilisation, rework, late briefs, and delivery performance.
• Identify recurring causes of delay and support service-level agreements, briefing standards, automation, and production playbooks.

Key deliverables

• Live marketing traffic board
• Weekly capacity plan
• Complete production briefs
• Supplier schedules
• Approval and version trackers
• On-time asset delivery
• Monthly throughput report

Measures of success

• On‑time delivery rate
• Brief completeness
• Production cycle time
• Resource visibility
• Rework reduction
• Stakeholder status visibility
• Supplier performance

Qualifications

• Bachelor’s degree in marketing, communications, production, project management, or a related discipline.
• Fluent English is required; Arabic is desirable.

Required experience

• Four to seven years of experience in marketing operations, creative traffic, studio production, agency project management, or content production.
• Experience coordinating a high volume of creative and digital deliverables is required.

Technical skills

• Project and workflow tools
• Creative traffic management
• Production planning
• Excel
• PowerPoint
• Digital asset management
• Budget and purchase-order tracking
• Supplier coordination
• AI productivity tools

Core competencies

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast‑evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Ideal candidate profile

A natural traffic manager and producer who enjoys making creative teams more effective and anticipates bottlenecks before they affect delivery.

Role scope

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.

Salt is acting as an Employment Business in relation to this vacancy.