Marketing Operations Specialist - Direct Response (GoHighLevel / ActiveCampaign)

MM Coaching Limited; Dubai; Remote; AED 123,000 - 246,000; Full time

Benefits offered by this job

Annual bonus up to 10%

Fully remote

Core hours in EU or Dubai

Job summary

Marriage Reset is seeking a full-time Marketing Operations professional in Dubai to own reporting, systems, QA checks, and funnel builds. You will manage a ClickUp workspace, coordinate a small team of freelancers, and automate repetitive tasks using Claude and other AI tools.

Ideal candidates have 2+ years in marketing operations or funnel roles, and experience with GoHighLevel or ClickFunnels and ActiveCampaign.

Qualifications

• 2+ years in marketing operations, campaign operations, or funnel-build roles in online coaching or direct-response businesses.
• Built and maintained a ClickUp workspace that others rely on and understand.
• Experience building GoHighLevel or ClickFunnels pages and ActiveCampaign sequences.
• You notice numbers that don’t add up and prefer accuracy over speed.
• Have coordinated freelancers or a small creative team to deadlines and kept them on schedule.

Responsibilities

• Reporting: manage weekly dashboard, spend, CPA, opt-in rate, ROAS, writer performance, ads launched, plus monthly funnel summary.
• Systems: own marketing ClickUp workspace, pipelines, dashboards, templates, and SLA procedures.
• Quality control: run compliance QA for ads and emails before review, log launches and locations.
• Builds: create landing pages and funnel pages; manage email automations and split tests.
• Video editors: oversee briefs, timelines, onboarding and performance, under Head of Growth.
• Head of Growth support: keep deliverables visible, schedule recordings, onboard new starters, manage access.
• Automation: automate repetitive reporting, QA checks and procedures using Claude or similar AI tools.

Skills

Attention to detail

Native-level English

Process automation

Freelancer coordination

AI tools proficiency

Tools

GoHighLevel

ClickFunnels

ActiveCampaign

Claude AI

GrokBot

Job description

About the role

Marriage Reset is an online coaching company. We help married men repair their marriages, and we have grown quickly on the back of paid advertising: Meta, Google and YouTube ads that lead to a video sales letter and a booked call with our sales team. Roughly 80% of our revenue comes through that funnel.

Why we are hiring

At the moment, the reporting, quality checks, page builds and editor coordination are spread across several people who each have other priorities. Nobody has this as their whole job, so the weekly numbers arrive late, compliance gets checked at the final review rather than before it, and builds wait behind copy. We want one full-time person to take all of that and run it properly.

What you will be responsible for

• Reporting. The weekly marketing dashboard and Monday report: spend, cost per call, opt-in rate, return on ad spend, win rate per writer, and the number of ads launched, reconciled across the ad platforms, Hyros, and the CRM. A monthly summary by funnel stage. If a number is wrong, you are the one who notices.


• Systems. Our ClickUp workspace for marketing: the production pipeline, statuses, dashboards, templates, and the intake from Slack. Written procedures and naming conventions for every repeatable process. An asset library organised well enough that nobody has to search Google Drive.


• Quality control. A compliance and QA checklist on every ad and email before it reaches the Head of Growth: banned words, claims, naming, landing page, tracking. A log of what launched, where, and when.


• Builds. Landing page variants and new funnel pages in GoHighLevel or ClickFunnels. Email sequences and automations in ActiveCampaign. Split-test setup. You build from the copywriter's text to the Head of Growth's brief.


• Video editors. Day-to-day management of the editor pool: the weekly meeting, the flow of briefs, turnaround and revision targets, onboarding, screening applicants and tracking the bonus scheme. The Senior Direct Response Marketer approves the creative; you keep it moving.


• Head of Growth support. Keeping every deliverable and deadline visible and on track, and flagging anything that is going to be late before it is. Booking recording sessions, running the meeting calendar, onboarding new starters, managing tool access and subscriptions.


• Automation. We use Claude, ChatGPT and similar tools every day. Anything repeatable, whether that is reporting, QA checks, drafting procedures or reconciling data, is yours to automate.

• 2+ years in a marketing operations, campaign operations, or funnel-build role, ideally in an online coaching, course, or direct-response business, or an agency that serves them.


• You have built and maintained a ClickUp workspace (or Asana, Monday or Notion) that other people relied on, and you are the person colleagues ask when they want to know how the system works.


• You have built pages in GoHighLevel or ClickFunnels and sequences in ActiveCampaign (or Klaviyo or HubSpot)


• You notice the number that does not add up. You would rather be slightly late than send something with a mistake in it.


• You do not need managing. You have owned a recurring task, such as a weekly report or a daily check, for a year or more without missing it and without being reminded.


• You have coordinated freelancers or a small creative team to deadlines and kept them on schedule without being their manager.


• You are an expert with Claude or similar AI tools such as GrokBot/Viktor. You use AI tools daily and have automated at least one real piece of work with them.


• Native-level written English. You will be reviewing edited videos and must be able to notice spelling errors. You will be writing the procedures, checklists and reports the whole team reads.


• You want to be excellent at operations, you take satisfaction in doing a repeatable thing properly, and you want a company you can stay with for several years.

• Full-time contractor, paid monthly in US dollars, plus an annual bonus of up to 10% against targets that are within your control.


• Fully remote. You need to work core hours in a European or Dubai time zone. We are open to any location that fits those hours, but we are not hiring in the Americas for this role (We do not run a fixed nine-to-five, and we do not track hours, but this is a role the rest of the team depends on. You need to be online and reachable during the working day in a European or Dubai time zone).

Thank you for your interest in Marriage Reset!