Marketing Manager - Freelander, Dubai

Al Tayer Group; Dubai; On-site; AED 350,000 - 620,000; Full time

Job summary

Al Tayer Motors is seeking a senior marketing leader to define the overall marketing strategy for ATM brands and ensure brand consistency with business goals.

The role oversees budgeting, macro strategy, brand management, events collaboration, and performance review, driving strong brand equity across luxury automotive segments while maintaining adherence to brand guidelines. Reports to Brand GM and collaborates with cross-functional teams.

Qualifications

• Master’s Degree in Marketing is required.
• Membership in leading marketing organizations such as AMA is preferred.
• 5–8 years of experience with at least 5 years in a Senior Management role.
• Experience with brand-conscious organizations in luxury or automotive sectors is desirable.

Responsibilities

• Prepare the annual marketing budget for ATM and ensure effective and efficient utilization of the marketing budget for the Division.
• Define the macro level marketing strategy and facilitate the formulation of strategies for marketing and brand management activities for ATM.
• Monitor the implementation of approved marketing plans working with and through the appropriate units within the Customer Experience and Marketing department and in close collaboration with Brand GM.
• Collaborate with Events Management team for planning and execution of events as necessary.
• Review opportunities to enhance and build stronger brand equity for all brands represented.
• Monitor overall brand performance within each business unit and align with brand/sales to ensure expectations are met.
• Ensure brand guidelines are adhered to as required by the company and principles.
• Review brand performance reports and prepare analyses to aid decision-making by top management.
• Obtain market information from mystery shopping and various research activities to stay abreast of competitors.

Skills

Senior executive experience

Luxury/auto sector experience

Education

Master’s Degree in Marketing

Job description

To define overall marketing strategy and plans of Al Tayer Motors brands, ensuring synergy, consistency and quality in marketing approach and fulfillment of company objectives

Responsibilities

Strategic Roles and Responsibilities

• Prepare the annual marketing budget for ATM and ensure effective and efficient utilization of the marketing budget for the Division
• Define the macro level marketing strategy and facilitate the formulation of strategies for marketing and overall brand management activities for ATM, ensuring results are directly related to the overall business plan of ATM

Functional Roles and Responsibilities

• Monitor the implementation of approved marketing plans working with and through the appropriate units within the Customer Experience and Marketing department and in close collaboration with Brand GM
• Collaborate with Events Management team for planning and execution of events as necessary
• Review identified opportunities to enhance and build stronger brand equity for all brands represented
• Monitor overall brand performance within each business unit and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with company and principle expectations
• Ensure that brand guidelines are adhered to as required by the company and principles
• Review brand performance reports (Key Business Indicators) and prepare quality analyses to facilitate better sales and to aid decision-making by top management
• Obtain market information from mystery shopping and various research activities to keep abreast of competitors activities

Maintain effective working relations and contacts with Principals, key external parties, local and overseas and remain abreast of new developments and approaches relevant to ATM

Qualification & Experience

• Master’s Degree in the field of Marketing
• Preferably Membership in leading marketing organizations such as American Marketing Association or equivalent
• Minimum five to eight years of experience, with at least five years in a Senior Management role
• Relevant work experience with/for brand conscious organizations preferably in the luxury or automotive sector