Marketing Manager (FMCG/Retail/Travel Retail)

Antal International; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading marketing firm based in Dubai is seeking a marketing strategist with over 5 years of experience in retail and FMCG. The role involves developing integrated marketing strategies across channels and overseeing social media initiatives. The ideal candidate will demonstrate expertise in campaign planning and execution with a focus on digital strategies. This position offers a dynamic work environment and the opportunity to lead impactful marketing activities tailored to the UAE and GCC markets.

Qualifications

• 5+ years of marketing experience in retail, FMCG, or travel retail.
• Proven track record in impactful campaigns and digital strategies.
• Experience in UAE or GCC markets preferred.

Responsibilities

• Develop integrated marketing strategies across channels.
• Lead social media strategy and community engagement.
• Design initiatives for retail and travel environments.
• Manage collaborations and brand partnerships.
• Monitor campaign performance and adjust strategies.

Skills

Social media marketing

SEO/SEM knowledge

Copywriting

Project management

Content creation

Brand partnerships management

Tools

HubSpot

Canva

Meta Business Suite

Job description

A graduate with 5+ years of polished marketing experience in retail, FMCG, travel retail, or social enterprises. A stylish brand custodian and digital strategist with a flair for impactful campaigns and activations, deep UAE/GCC market insight, and the agility to thrive in Dubai’s fast-paced, growth-led ecosystem.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies across retail and travel retail channels.
• Plan and execute 360° campaigns, including in-store activations, digital initiatives, seasonal promotions, and product launches.
• Drive brand awareness and market expansion initiatives.
• Ensure brand consistency and strong positioning across all touchpoints.

Digital & Social Media Marketing

• Lead social media strategy across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Oversee content planning, creation, posting schedules, and community engagement.
• Track performance using analytics and digital measurement tools.
• Optimize campaigns with SEO/SEM, paid social, and performance marketing strategies.

Retail & Travel Retail Marketing

• Design and execute marketing initiatives tailored for retail stores and travel retail environments.
• Collaborate with sales and operations to drive footfall, conversions, and customer loyalty.
• Manage in-store branding, POS materials, and retail promotions.

Brand Partnerships & Activations

• Lead collaborations, influencer tie-ups, co-marketing initiatives, and brand partnerships.
• Plan and execute events, pop-ups, exhibitions, and activations to boost visibility.
• Work with PR and media partners to amplify brand presence.

Content & Storytelling

• Lead brand storytelling aligned with organizational vision and values.
• Craft and review marketing copy for campaigns, digital platforms, and promotional materials.
• Ensure messaging resonates with diverse target audiences across verticals.

Agency & Stakeholder Management

• Coordinate with agencies, freelancers, and internal creative teams.
• Manage budgets, timelines, and deliverables.
• Collaborate with senior management on marketing planning and reporting.

Reporting & Performance Measurement

• Monitor campaign performance through analytics and reporting tools.
• Prepare regular insights and performance reports.
• Continuously optimize strategies based on data, trends, and market feedback.

Key Requirements

Experience & Background

• 5+ years of marketing experience, ideally in retail, FMCG, travel retail, or consumer-focused sectors.
• Proven track record in planning and executing impactful campaigns, activations, and digital strategies.
• Experience in UAE or GCC markets preferred.
• Dubai-based.

Skills & Expertise

• Expertise in social media marketing and analytics.
• Knowledge of SEO/SEM, performance marketing, and digital measurement tools.
• Strong copywriting, storytelling, and content creation skills.
• Experience managing brand partnerships, collaborations, and events.
• Proficiency with tools such as HubSpot, Canva, Meta Business Suite, and similar platforms.
• Excellent project management, attention to detail, and stakeholder management skills.