Marketing Manager - F&B

C2i; Abu Dhabi Emirate; On-site; AED 502,000 - 781,000; Full time

Job summary

C2i in Abu Dhabi leads luxury hospitality, retail and lifestyle ventures. We seek a Marketing Manager to craft and drive the annual and quarterly marketing strategy across a portfolio of high-end F&B brands, aligning campaigns with business goals and budgets.

You will manage agencies, partners and cross-functional teams to deliver ROI and elevated brand experiences. The ideal candidate has 7–10 years in luxury marketing, proven multi-brand leadership, and strong digital, PR and influencer

Qualifications

• 7–10 years of marketing experience within luxury hospitality, F&B, retail or lifestyle brands.
• Proven experience managing multiple brands simultaneously or within a marketing/creative agency.
• Strong understanding of digital marketing, social media, PR, influencer marketing and brand management.
• Experience managing agencies, suppliers and production partners.
• Strong commercial mindset with experience managing marketing budgets and measuring ROI.
• Excellent project management and stakeholder management skills.
• Strong presentation, communication and leadership abilities.
• Bachelor’s degree in marketing, Business or a related field.

Responsibilities

• Develop and execute annual and quarterly marketing plans for multiple luxury F&B brands.
• Create integrated marketing plans covering digital, social media, PR, influencer marketing, partnerships, CRM, activations and events.
• Manage and oversee external creative, media, PR, digital and production agencies to ensure quality execution and ROI.
• Plan, manage and monitor marketing budgets, forecasts and campaign spend.
• Analyse campaign performance, customer insights and market trends to optimise marketing effectiveness.
• Lead seasonal campaigns, new menu launches, restaurant openings and promotional initiatives.
• Ensure consistent brand positioning and customer experience across all touchpoints.
• Work closely with Operations, Commercial, Finance and Creative teams to align marketing with business objectives.
• Identify partnership and collaboration opportunities to enhance brand visibility.

Skills

Marketing strategy

Brand management

Digital marketing

Agency management

Budget management

Stakeholder management

Leadership

Presentation skills

Education

Bachelor's degree in Marketing

Job description

C2i a subsidiary of Aldar Retail Management is a forward-thinking holding company redefining the future of Hospitality, Retail, and Lifestyle destinations. Through innovation, strategic partnerships, and purpose-driven initiatives, we develop vibrant communities and pioneering concepts that include co-working, retail, and fine-dining ventures.

Job Purpose

The Marketing Manager leads the marketing strategy and execution across a portfolio of luxury F&B brands. The role requires a strategic marketer with experience managing multiple brands, agencies, budgets and cross-functional stakeholders.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans for multiple luxury F&B brands.
• Create integrated marketing plans covering digital, social media, PR, influencer marketing, partnerships, CRM, activations and events.
• Manage and oversee external creative, media, PR, digital and production agencies to ensure quality execution and ROI.
• Plan, manage and monitor marketing budgets, forecasts and campaign spend.
• Analyse campaign performance, customer insights and market trends to optimise marketing effectiveness.
• Lead seasonal campaigns, new menu launches, restaurant openings and promotional initiatives.
• Ensure consistent brand positioning and customer experience across all touchpoints.
• Work closely with Operations, Commercial, Finance and Creative teams to align marketing with business objectives.
• Identify partnership and collaboration opportunities to enhance brand visibility.

Experience & Skills

• 7–10 years of marketing experience, preferably within luxury hospitality, F&B, retail or lifestyle brands.
• Proven experience managing multiple brands simultaneously or working within a marketing/creative agency.
• Strong understanding of digital marketing, social media, PR, influencer marketing and brand management.
• Experience managing agencies, suppliers and production partners.
• Strong commercial mindset with experience managing marketing budgets and measuring ROI.
• Excellent project management and stakeholder management skills.
• Strong presentation, communication and leadership abilities.
• Bachelor’s degree in marketing, Business or a related field.