Role Summary
The Marketing Manager is responsible for executing and owning regional marketing initiatives with a strong focus on brand awareness, channel partner support, social media, events, and campaign delivery. This role works closely with global marketing teams to localize and activate campaigns, while managing regional marketing budgets and supporting revenue‑driven objectives.
Key Responsibilities
Campaigns & Brand
- Execute integrated marketing campaigns aligned with global strategy and regional priorities
- Drive brand awareness across digital, social, events, and partner channels
- Localize global campaigns to fit regional market needs while maintaining brand consistency
Channel Partner Support
- Support channel and distribution partners with co‑marketing initiatives
- Develop partner toolkits, campaign assets, and co‑branded materials
- Coordinate joint campaigns, webinars, and partner events
Social Media & Digital
- Manage regional organic and paid social media activities
- Maintain content calendars, publishing schedules, and performance tracking
- Support website updates, email campaigns, and basic SEO initiatives
Events & Field Marketing
- Plan and execute regional events, exhibitions, conferences, and webinars
- Manage vendors, logistics, promotion, and on‑site delivery
- Support lead capture, follow‑up, and post‑event reporting
Budget & Global Coordination
- Support annual and quarterly marketing budget planning
- Track and manage marketing spend across campaigns, events, and partners
- Act as regional point of contact for global marketing teams
- Provide performance reporting, insights, and market feedback to global stakeholders
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7–10 years of progressive marketing experience, preferably in B2B and multi‑channel environments.
- Fluent in both Arabic and English (spoken and written).
- Proven hands‑on experience across integrated marketing campaigns, digital and social media, events, and partner marketing.
- Strong experience in managing and tracking marketing budgets, spend efficiency, and ROI.
- Demonstrated ability to leverage modern marketing technologies, including AI‑driven tools for content creation, campaign optimization, data analysis, and automation.
- Advanced proficiency in presentation and visual communication tools, including PowerPoint and Canva, with the ability to create high‑quality corporate presentations, executive decks, and storytelling‑driven materials.
- Strong analytical skills with experience using performance metrics, dashboards, and reporting to drive decision‑making.
- Excellent stakeholder management skills with proven experience working cross‑functionally and across regions.
- Highly organized, execution‑focused, and able to manage multiple priorities in a fast‑paced environment.
Key Competencies
- Strategic thinking & prioritization — turns business goals into clear marketing plans and focuses on what moves the needle.
- Commercial mindset — links marketing activity to pipeline/revenue impact; makes decisions based on ROI.
- Executive storytelling & influence — communicates crisply, builds strong narratives, and gains buy‑in from leadership.
- Project leadership & ownership — drives multiple initiatives end‑to‑end with tight timelines, vendors, and stakeholders.
- Adaptability & continuous improvement — tests, learns fast, improves based on data, and embraces new ways of working.