Marketing Lead MENA

PTC Therapeutics; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A global biopharmaceutical company is seeking a Marketing Lead in the United Arab Emirates. This pivotal role involves spearheading marketing activities for the launch of a new product for Phenylketonuria (PKU). The ideal candidate will have at least 5 years of marketing experience, including successful product launches, and must be fluent in English and Arabic. Responsibilities include developing brand strategies, managing multichannel marketing, and engaging with healthcare professionals. This position requires a self-motivated individual who can thrive in a fast-paced environment.

Qualifications

• Minimum 5 years of marketing experience, including product launch.
• Experience in rare diseases is advantageous.
• Proven expertise in creating marketing materials.

Responsibilities

• Develop and execute the comprehensive brand plan for a new product.
• Lead launch readiness activities and manage multichannel marketing.
• Build and maintain relationships with healthcare professionals and stakeholders.

Skills

Brand planning

Tactical marketing execution

Project management

Fluent in English and Arabic

Analytical skills

Education

Bachelor’s degree in Business, Marketing, or Life Sciences

MBA or similar advanced degree

Job description

Job Description Summary:

PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life’s moments for children and adults living with a rare disease.

Marketing Lead:

The Marketing Lead is a pivotal role within the Regional team, directly reporting to the Head of Region. The incumbent is responsible for spearheading all marketing activities related to the launch and growth of a new product for Phenylketonuria (PKU) as well as activities around other relevant products in the Region. This is a hands‑on, individual contributor role without direct subordinates, requiring strategic oversight and operational execution to ensure a successful product launch and sustained market presence.

Job Description:

Collaborate closely with internal cross‑functional teams and external stakeholders, including healthcare professionals (HCPs), patient organizations, and vendors, to develop and implement effective brand strategies. Play a key part in delivering innovative solutions, ensuring alignment with global and regional strategies, and driving exceptional patient and market outcomes.

Responsibilities of the role include:

Strategic Brand Leadership:

• Develop and execute the comprehensive brand plan, including forecasting, strategic positioning, and tactical planning.
• Adapt global strategies to the MENA markets, especially in GCC, ensuring alignment with local regulations and market needs.
• Lead launch readiness activities to ensure the new product’s successful introduction to the market, including pre‑launch planning, stakeholder engagement, and preparation of all necessary marketing resources.
• Implement and manage multichannel marketing activities, including websites, digital platforms, and social media channels.
• Identify key success factors and potential risks associated with the launch and develop mitigation strategies.

Operational Execution:

• Create marketing materials, including main brochures, detail aids, patient leaflets, and explanatory meeting slides.
• Plan and manage congress activities and coordinate patient support programs to enhance product visibility and impact.
• Conduct market analysis and competitive intelligence to identify growth opportunities and address challenges.
• Ensure the organization is fully prepared for the launch, including cross‑functional coordination and alignment with commercial, regulatory, and medical teams.

Stakeholder Engagement:

• Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders to ensure robust support for the brand.
• Represent the product and the company at industry events, congresses, and meetings.

Cross‑functional Collaboration:

• Collaborate with internal PTC teams both within MENA and globally, including Medical Affairs, Regulatory, and Commercial, to align marketing activities with broader organizational goals.
• Ensure compliance with local regulations and company guidelines when developing and executing marketing initiatives.

Additional Responsibilities:

• Continuously assess and mitigate risks while embracing opportunities to innovate in a challenging market environment.
• Perform other tasks and assignments as directed by management.

Requirements for the role include:

• Bachelor’s degree in a relevant field (e.g., Business, Marketing, Life Sciences). An advanced degree (MBA or similar) is a plus.
• Minimum 5 years of successful marketing experience, including hands‑on involvement in the launch of a new product (not limited to additional indications or dosage forms).
• Experience in rare diseases is an advantage.
• Successful experience in other functions within pharmaceuticals, e.g. Sales, is a plus.
• Proven expertise in brand planning, forecasting, and tactical marketing execution.
• Hands‑on experience creating marketing materials and managing congress activities.
• Demonstrated success in developing and managing patient support programs is a plus.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent communication and presentation skills, with fluency in English and Arabic.
• Strong analytical skills to interpret market data and translate insights into actionable strategies.
• Passionate and innovative, with a willingness to take calculated risks and explore new approaches.
• Self‑motivated and able to thrive in a fast‑paced, entrepreneurial environment.
• Up to 30% travel, including national and occasional international travel, to attend congresses, meet with stakeholders, and execute marketing initiatives.

EEO Statement:

PTC Therapeutics is an equal opportunity employer. We welcome applications from all individuals, regardless of race, color, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, sexual orientation, gender identity, gender expression, disability, veteran status or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

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