Marketing Lead Analyst — CX & Digital Strategy (MEA)

Cigna; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai seeks a Marketing Lead Analyst to lead marketing projects and support digital initiatives across the Middle East & Africa. The successful candidate will define KPIs, ensure effective stakeholder collaboration, and improve customer experience through digital channels. This role requires a bachelor's degree in a related field and 8-10 years of marketing or digital marketing experience, ideally in health insurance or financial services.

Qualifications

• 8-10 years of experience in marketing or digital marketing within a complex or regional organization.
• Experience leading marketing project workstreams and supporting digital initiatives.
• Strong familiarity with digital marketing.

Responsibilities

• Lead execution of assigned marketing projects with clear scope and timelines.
• Support implementation and launch of customer experience initiatives.
• Define KPIs for marketing and customer experience initiatives.
• Collaborate with teams across Marketing, Sales, Product, Digital, and Operations.

Skills

Project Execution

Marketing Planning

Stakeholder Collaboration

Digital Marketing Knowledge

CX and Digital Apps Execution

Education

Bachelor’s degree in Marketing, Business, Analytics, Digital Marketing or related field

Job description

A leading healthcare provider in Dubai seeks a Marketing Lead Analyst to lead marketing projects and support digital initiatives across the Middle East & Africa. The successful candidate will define KPIs, ensure effective stakeholder collaboration, and improve customer experience through digital channels. This role requires a bachelor's degree in a related field and 8-10 years of marketing or digital marketing experience, ideally in health insurance or financial services.