Marketing Lead

Azadea Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Azadea Group is seeking a Brand Marketing Lead to steer the marketing team, enhance brand awareness, and drive footfall to stores across our portfolio.

The role involves developing brand strategies, coordinating campaigns, managing budgets, and staying ahead of market trends to ensure a strong, consistent brand image.

You will collaborate with stakeholders, recruit and develop your team, and report on performance to optimize ROI.

Qualifications

• 4-6 years of experience in offline and online marketing.
• Retail Fashion or Beauty experience is a MUST.
• Fluency in English.
• Proficiency in MS Office and market research tools.

Responsibilities

• Implement brand strategies and ensure adherence with local country requirements including local relevant initiatives.
• Develop and implement creative marketing concepts that will support the brand, generate revenue, and drive traffic to the stores.
• Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities.
• Supervise the brand marketing budget expenses and coordinate with the Group Marketing Manager on measures to be taken accordingly.
• Ensure all marketing plans/ campaigns are in line with the marketing calendar and strategy in order to ensure brand image standardization.
• Stay up to date with the market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return.
• Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments followed by analysis and reporting.
• Assist in recruiting, training, motivating, and evaluating his / her team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.

Skills

Fluency in English

Market research tools

MS Office

Education

Bachelor’s Degree in Marketing or equivalent

Master’s Degree is a plus

Job description

The Brand Marketing Lead is responsible for leading the marketing team to attain set goals, improve brand awareness and drive traffic to the stores.

Key Responsibilities

• Implement brand strategies and ensure adherence with local country requirements including local relevant initiatives.
• Develop and implement creative marketing concepts that will support the brand, generate revenue, and drive traffic to the stores.
• Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities.
• Supervise the brand marketing budget expenses and coordinate with the Group Marketing Manager on measures to be taken accordingly.
• Ensure all marketing plans/ campaigns are in line with the marketing calendar and strategy in order to ensure brand image standardization.
• Stay up to date with the market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return.
• Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments followed by analysis and reporting.
• Assist in recruiting, training, motivating, and evaluating his / her team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.

Qualifications

• Bachelor’s Degree in Marketing or equivalent; Master’s Degree is a plus
• 4-6 years of experience in a offline and online marketing field
• Strong knowledge of market research tools and techniques
• Retail Fashion experience or Beauty experience is a MUST
• Fluency in English
• Proficiency in MS Office

AZADEA is committed to equal employment opportunity for all individuals regardless of race, color, religion, gender, age, marital status, disability, or any other classification.