Marketing Data Analyst, Mobile eXperience (Arabic Speaking)

SAMSUNG; Dubai; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading technology company seeks a Marketing Data Analyst for their Mobile eXperience Marketing Team in Dubai. The role focuses on leveraging consumer insights to drive marketing strategies, enhancing brand loyalty and engagement. Applicants should have 2-4 years of relevant experience and a degree in marketing or business.

Benefits

Competitive salary and performance-based incentives

Visa and medical insurance

22 days of paid annual leave

Yearly air ticket allowance

Free Employee Social Clubs

Access to discounts on Samsung products

On-site Cafeteria with free coffee and fruits

1 Volunteering Day per year

Employee Referral Program

24/7 access to Samsung Learning Platform

Qualifications

• 2 to 4 years of experience in FMCG / Telecom / Technology Industry.
• Fluent in English and Arabic.

Responsibilities

• Work with CMI team for qualitative and quantitative research.
• Develop consumer segmentation and targeting strategies.
• Analyze consumer data to optimize marketing campaign performance.

Skills

Consumer Market Insights

Data Analysis

Market Segmentation

Communication

Campaign Performance Optimization

Education

Bachelor’s degree in Marketing or Business

Job description

Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands, managing more than 200 subsidiaries around the world. Samsung Gulf Electronics, established in 1996, serves as the regional hub for Samsung Electronics in the Middle East, headquartered in Dubai, UAE. Over the years, it has played a pivotal role in delivering innovative technologies across the GCC region, including smartphones, home appliances, displays, air-conditioning and enterprise solutions. At Samsung Gulf, we believe in empowering people to lead and drive progress. If you are ready to grow with a global leader, we want you on our team.

Role and Responsibilities

A Snapshot of Your Day

We are seeking a talented Marketing Data Analyst in our Mobile eXperience Marketing Team to deeply understand consumer behaviour, motivations, and needs through robust insight analysis, translating these findings into actionable strategies that drive targeted marketing and Go to Market (GTM) campaigns. The candidate will serve as the crucial bridge between consumer understanding and business growth, ensuring Marketing efforts are rooted in data-driven insights, leading to increased customer / user engagement, brand loyalty, and revenue lift.

Skills and Qualifications

How You Will Make An Impact

• Work closely with Consumer Market Insights (CMI) team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
• Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI.
• Translate consumer insights into clear, concise, and compelling narratives for diverse stakeholders, including marketing, product, and sales teams.
• Work closely with Mobile eXperience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives
• Perform monthly analysis of consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance.
• Oversee social media content and targeting strategies, ensuring alignment with consumer insights and brand messaging.
• Monitor and analyse competitor activities and market trends to identify opportunities and threats.
• Must be fluent in both Arabic and English, with excellent written and communication skills.

What You’ll Need

• 2 to 4 years of experience in FMCG / Telecom / Technology Industry
• Bachelor’s degree in Marketing or Business
• Strong Knowledge in Consumer Market Insights
• Understanding of key marketing principles and concepts such as brand strategy, portfolio and Segmentation, Targeting and Positioning (STP).
• Fluent in English and Arabic

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24 / 7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture
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Data Analyst • Butterfly Building, Tower A, Dubai Media City, Dubai, UAE