Marketing Coordinator

Midis Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing and advertising firm is seeking a Digital Marketing Executive in Dubai. The successful candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Key responsibilities include managing social media, email marketing, and SEO initiatives, while analyzing performance metrics to align with marketing goals. A Bachelor's degree in Marketing or Advertising, along with 1-3 years of relevant experience, is required. Join us to drive brand awareness and customer engagement!

Qualifications

• Bachelor’s degree in Marketing or Advertising.
• At least 1 to 3 years of relevant experience.
• Proven ability to plan and execute digital marketing campaigns.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads and social media.
• Monitor campaign performance and adjust strategies to maximize ROI.
• Develop digital content including landing pages and social posts.
• Plan and execute email campaigns and newsletters.
• Manage webinars from concept to delivery.

Skills

Digital marketing

SEO/SEM

Social media management

Email marketing

Data analysis

Education

Bachelor’s degree in Marketing or Advertising

Tools

Google Analytics

HubSpot

Job description

Job Title

Digital Marketing Executive

Job Scope

The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns across multiple online platforms. S/He drives brand awareness, lead generation, and customer engagement through data-driven strategies and impactful digital content. The role involves managing social media, email marketing, SEO/SEM initiatives, webinars, and performance analytics to ensure alignment with the overall marketing objectives and business goals.

Main Duties and Responsibilities

Digital Campaign Management

• Plan, execute, and optimize digital marketing campaigns across Google Ads, social media, and email
• Monitor campaign performance and adjust strategies to maximize ROI and KPIs
• Track and analyze digital performance using tools like Google Analytics, Meta Insights, HubSpot, etc
• Prepare weekly/monthly reports with actionable insights and recommendations
• Partner with sales and marketing teams to generate and qualify leads through digital initiatives.
• Optimize landing pages, forms, and digital journeys for higher conversions

Social Media Management

• Work with global teams to create local content calendars, posts, and multimedia assets.

Content Creation & Coordination

• Develop digital content including landing pages, emailers, and social posts.
• Coordinate with designers, agencies, and internal teams to produce high-quality assets

SEO

• Work with Vendor teams to track and measure local keywords and optimize search for our region

Email Marketing

• Plan and execute email campaigns, and newsletters
• Segment audiences and analyze open rates, CTR, and conversions

Webinar Management

• Plan, coordinate, and execute webinars from concept to delivery
• Manage speaker scheduling, promotional campaigns, landing pages, and attendee communication
• Oversee webinar platforms and ensure smooth technical execution
• Track registrations, attendance, and engagement metrics, and share insights for follow-up campaigns.

Position Requirements

Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least 1 to 3 years of relevant experience.