Market Research Specialist

Changan MEA; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

CHANGAN Automobile is seeking a market analyst to focus on the Middle East and Africa automotive sector, gathering insights to inform product decisions and pricing strategies.

Responsibilities include benchmarking competitors and translating automotive terminology between Arabic and English to ensure accurate, culturally appropriate communications.

Qualifications

• Native Arabic speaker with proficient English.
• Bachelor's degree or higher; automotive, marketing or language majors preferred.
• Strong market analysis skills and ability to use digital analysis tools.
• Excellent communication, coordination and organizational abilities.
• 2–3+ years of automotive industry experience.

Responsibilities

• Conduct market analysis focused on the Middle East and Africa automotive industry to inform product decisions.
• Benchmark competitor models across function, performance, configuration, and price to guide product optimization.
• Translate automotive terminology accurately between Arabic and English to support multilingual user experience.

Skills

Arabic language

English proficiency

Communication

Market analysis

Organization

Education

Bachelor's degree

Tools

Digital analysis tools

Job description

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 41 years of car manufacturing experience; we have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units. CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world, and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

Responsibilities

• Market Analysis: Focus on the Middle East and Africa automotive industry, pay attention to new product launches, policies, target price fluctuations, and industry trends, and collect, organize, and analyze market news and auto trends on a regular basis to provide a solid and quantifiable foundation for product decision-making.
• Product benchmarking: For competitor models, make in-depth comparisons from multiple dimensions, such as function, performance, configuration, price, etc., to find out the strengths and weaknesses of the products and help product optimization and new product development.
• Translation of automotive vehicle systems: Proofread, translate, and review automobile phrases accurately in Arabic and English to ensure that the language is appropriate to the local habits and culture, as well as accurate and professional, to enhance the multilingual user experience.

Qualification

• Language: Native Arabic, proficient in English, able to deal with professional documents.
• Education: Bachelor's degree or above; major is not limited; automotive, marketing, and language majors are preferred.
• Market analysis: have keen market insight, can quickly capture market moves, and are able to use digital analysis tools for further conclusions.
• Communication and collaboration: Excellent communication, coordination, and organization skills; able to work efficiently with internal and external.
• Industry experience: 2-3 years and above of relevant experience in the automotive industry is required, being familiar with automotive research and development, production, and sales links.