Manager, Partnership & Institutional Channel Marketing

Exinity; Dubai; Hybrid; AED 293,000 - 368,000; Full time

Job summary

A financial services company in Dubai seeks a Partnership & Institutional Channel Marketing Manager to lead marketing efforts across global markets. The ideal candidate should have over 8 years of B2B marketing experience, particularly in the forex industry, and will collaborate with various teams to drive key business KPIs. This role offers a hybrid working policy and a focus on employee wellbeing.

Benefits

Hybrid Working Policy

Discretionary performance-related bonus

Personalized FlexBenefits

Medical insurance for employee and dependents

Qualifications

• Minimum 8 years of experience in B2B or partner marketing, ideally within financial services.
• Proven experience managing global marketing campaigns.
• Strong understanding of the IB/partner business model.

Responsibilities

• Develop and execute a comprehensive global marketing strategy.
• Collaborate with crossfunctional teams to deliver impactful marketing initiatives.
• Plan and manage integrated campaigns to increase brand visibility.

Skills

B2B marketing

Strategic thinking

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in marketing or related field

Job description

Overview

We are seeking a dynamic and strategic Partnership & Institutional Channel Marketing Manager to lead and drive marketing efforts that drive key partnership and institutional business KPIs across global markets for the FXTM and Exinity Connect brands. This role will work closely with the Partnerships Institutional and Marketing teams to deliver impactful campaigns, tools and experiences that support indirect revenue growth and partner engagement. The ideal candidate will bring a deep understanding of B2B marketing and global forex market dynamics. The incumbent will report into Executive Vice President for Marketing and the position will be based in our Dubai office.

Responsibilities

• Develop and execute a comprehensive global marketing strategy to drive growth across both partner (IB) and institutional (B2B) segments supporting the FXTM and Exinity Connect brands.
• Collaborate with crossfunctional teams including Dealing, Partnerships, CRM, Digital Marketing and Product to deliver impactful marketing initiatives that support lead generation, partner acquisition and revenue goals.
• Plan and manage integrated campaigns and promotions across digital and offline channels to increase brand visibility, partner engagement and customer acquisition in key markets (Greater China, SEA, Africa, MENA, etc.).
• Lead the development of marketing assets and toolkits for partners and institutional clients including brochures, videos, webinars, case studies and sales enablement materials.
• Oversee the design, content and launch of the Exinity Connect website ensuring it effectively communicates unique selling points and aligns with B2B growth objectives.
• Manage the global LinkedIn presence and other B2B digital channels including content calendar planning, post creation and performance optimization through both organic and paid campaigns.
• Build and execute CRM/SCRM journeys tailored for IBs and institutional prospects to support onboarding, engagement and retention.
• Plan and execute offline events such as partner seminars, workshops and industry conferences (e.g. iFX EXPO) in collaboration with internal teams and external agencies.
• Maintain strong engagement with industry platforms (e.g. Finance Magnates, Liquidity Finder) through strategic media placements and thought leadership content.
• Conduct ongoing market and competitor analysis, tracking trends and performance metrics to identify opportunities and refine marketing strategies.
• Monitor campaign and content performance using analytics tools; report key insights and propose optimizations for continuous improvement.
• Foster a consistent and compelling brand voice across all touchpoints while staying aligned with local market preferences and global brand guidelines.

Qualifications

• Bachelors degree in marketing, Business or a related field.
• Minimum 8 years of experience in B2B or partner marketing, ideally within the financial services or Forex industry.
• Proven experience managing global marketing campaigns with a strong understanding of regional nuances (Greater China, SEA, Africa, MENA, etc.).
• Good knowledge of the IB/partner business model and retail trading user experience, especially in key growth markets.
• Strong communication and presentation skills in English; proficiency in a second language in key focused markets is a significant advantage.
• Experienced in data-driven marketing with strong analytical skills to turn data into actionable strategies.
• Demonstrated ability to manage crossfunctional projects, meet tight deadlines and deliver business results.
• Strong attention to detail, problem-solving abilities and a creative mindset to explore new solutions.
• High level of self-motivation, ownership and decision-making capabilities.
• Flexible working hours to coordinate with teams across different time zones.

Additional Information

We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive:

• Hybrid Working Policy
• Discretionary performance related bonus
• Personalized FlexBenefits
• A focus on your wellbeing including talks and access to self-development tools.
• Medical insurance for employee and dependents

What you will love about this role

• Freedom to succeed is our core belief. Its not just a promise we make to our clients and partners but to our people too. We want our people to LEAP and so in this role you will
• Learn (e.g. from each other/from new projects).
• Exchange (e.g. information and best practices in an open-minded environment).
• Advance (e.g. by developing skills and accepting greater responsibilities/ your career progression and diversification).
• Prosper (e.g. by acquiring skills/ by nurturing a team of x people).

Remote Work

No

Employment Type

Fulltime