Manager - Marketing Events

Mashreqbank PSC; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading financial institution in the United Arab Emirates is seeking a Manager – Marketing Events to lead planning and execution of event activations tailored for SME banking. The successful candidate will manage the events calendar, collaborate with teams, and drive engagement through innovative events. An ideal fit has 3 to 5 years of experience in event marketing, particularly in fintech or banking sectors. This role promises a dynamic environment with opportunities for creativity and strategic impact.

Qualifications

• 3 - 5 years of experience in event marketing, preferably in fintech or banking.
• Strong project management skills with hands-on experience.
• Excellent stakeholder coordination and budgeting capabilities.

Responsibilities

• Build and manage the annual events calendar.
• Align event formats to business goals.
• Drive engagement through curated experiences.

Skills

Event marketing experience

Project management

Stakeholder coordination

Vendor management

Creative mindset

Job description

Job Purpose

NeoBiz is redefining SME banking — and we show up where our customers do. As Manager – Marketing Events, you’ll be the go-to lead for planning, executing, and scaling all event‑led activations across NeoBiz. From high‑impact industry forums and partner showcases to referral channel meetups and freezone roadshows, you’ll own the full event lifecycle — strategy, logistics, branding, and post‑event amplification.

This role is perfect for someone who thrives in fast‑paced environments, knows how to turn a room into a brand experience, and can juggle multiple stakeholders while keeping the energy high and the execution flawless.

Key Result Areas

• Build and manage the annual events calendar across NeoBiz business banking.
• Align event formats to business goals — acquisition, engagement, brand visibility, or partner enablement.
• Represent NeoBiz at key fintech, SME, and banking industry events.
• Coordinate sponsorships, speaking slots, booth setups, and delegate experiences.
• Plan and execute co‑branded events with strategic partners, license authorities, marketplaces, and referral channels.
• Drive engagement through curated experiences — workshops, mixers, webinars, and demo days.
• Lead NeoBiz‑led events including product launches, customer roundtables, and internal showcases.
• Collaborate with sales, product, and acquisition teams to ensure event alignment and impact.
• Own logistics, vendor management, budgeting, branding, and on‑ground coordination.
• Ensure every event reflects NeoBiz’s brand voice and delivers a seamless experience.
• Work with content and digital teams to repurpose event moments — social media, blogs, videos, and PR.
• Track event KPIs: attendance, engagement, lead generation, and ROI.

Knowledge, Skills and Experience

• 3 - 5 years of experience in event marketing, brand activations, or ecosystem engagement, preferably in fintech, banking, or startup environments.
• Strong project management skills with hands‑on experience in planning and executing partner, industry, and referral events.
• Excellent stakeholder coordination, vendor management, and budgeting capabilities.
• Creative mindset with a sharp eye for brand experience and audience engagement.
• Familiarity with SME ecosystems, digital acquisition funnels, and co‑branded event formats.