Manager Leisure Programs

Etihad Airways; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading airline in the UAE is seeking a Leisure Programs Manager to support the development and execution of B2B leisure products, focusing on cruise and tours. The role involves working closely with various teams to create compelling offers and manage tactical promotions. Ideal candidates will have a university degree in Business or Marketing and at least 5 years of relevant experience. Strong analytical and project coordination skills are essential. This is a remarkable opportunity to contribute to the airline's growth strategy in a dynamic environment.

Qualifications

• Minimum 5 years’ experience in leisure sales, cruise or tour operations.
• Strong understanding of leisure distribution and net fare programs.
• Ability to work cross‑functionally with teams.

Responsibilities

• Support the design and packaging of leisure travel products.
• Assist in managing partner onboarding for cruise consolidators.
• Track and evaluate campaign performance across leisure programs.

Skills

Leisure sales

Project coordination

Market analysis

Communication

Excel

PowerPoint

Education

University degree in Business, Tourism, or Marketing

Tools

Salesforce or similar CRM

Job description

Synopsis

The Leisure Programs Manager is responsible for supporting the design, development, and execution of Etihad’s B2B leisure products and programs, with a specific focus on the cruise and tours segments. This role will contribute to building compelling, revenue‑driving leisure offers that serve as differentiated value propositions for travel trade partners, consolidators, and cruise operators.

Working closely with the Manager of Leisure & Specialty Products, this position will help translate market insights, sales feedback, and partner needs into scalable commercial products. The role will also support the delivery of seasonal and tactical leisure offers in coordination with Pricing, Marketing, Revenue Management, and Sales Enablement.

Accountabilities

• Assist in the design and packaging of leisure travel products, with a particular focus on cruise consolidator agreements, tour bundles, pre/post cruise itineraries, and value‑add leisure campaigns.
• Support the development and implementation of tactical leisure promotions, including Wave Season initiatives, destination‑based tour offers, and multi‑sector bundled itineraries for the cruise and tours audience.
• Work closely with field sales teams and global account managers to gather feedback on partner needs, product gaps, and pricing pressures, and translate this into actionable program updates.
• Collaborate with Revenue Management and Pricing teams to build fare structures, net pricing, and commission models that support growth in leisure verticals while protecting revenue quality.
• Assist in managing partner onboarding processes for cruise consolidators and tour operators, ensuring accurate setup in internal systems and alignment with program requirements.
• Coordinate the calendar of cruise and tour‑related tactical campaigns, ensuring internal and external readiness and alignment with route launch timelines, seasonality, and partner distribution cycles.
• Support the tracking and evaluation of campaign performance across all leisure programs, with an emphasis on revenue uplift, partner engagement, and market penetration.
• Liaise with Marketing and Sales Enablement to ensure that product collateral, training content, and sales toolkits for leisure programs are timely, accurate, and sales‑ready.
• Maintain an active pulse on market trends, competitive offers, and global best practices in the leisure travel segment, feeding insights back into product development and strategic planning.
• Ensure all product development and communication activities comply with internal governance processes, pricing policy, and legal requirements.

Education & Experience

• University degree in Business, Tourism, Marketing or related field
• Minimum 5 years’ experience in leisure sales, cruise or tour operations, or airline revenue or commercial product development
• Strong understanding of leisure distribution, dealing structures and net fare programs
• Ability to work cross‑functionally with pricing, revenue, marketing and field sales teams
• Excellent planning and project coordination skills
• Comfortable working in a high‑paced, cross‑cultural commercial environment
• Experience with campaign performance tracking and post‑promotion reporting
• Strong Excel, PowerPoint and commercial reporting skills required
• Knowledge of Salesforce or similar CRM platform is a plus

About Etihad Airways

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

Recruitment Fraud Alert

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face‑to‑face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.