Manager CRM Strategy - Casino Marketing

Wynn Al Marjan Island; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury integrated resort in the UAE is seeking a Manager CRM Strategy to lead the Casino Marketing CRM team. The role involves overseeing customer data analysis to optimize marketing strategies and enhance customer engagement through personalized communication. Candidates should hold a bachelor's degree, possess at least 5 years of relevant experience, and have proficiency in CRM software. The position offers an attractive salary package along with benefits, making it a desirable opportunity in the hospitality sector.

Benefits

Attractive salary in AED

Excellent leave policy

Healthcare package

Life insurance

Incentive programs

Qualifications

• Minimum of 5 years of experience in CRM, marketing, or a related field.
• Proven record of developing successful CRM strategies in gaming or hospitality.
• Strong analytical skills with experience in data analysis and segmentation.

Responsibilities

• Oversee collection and analysis of customer data to inform marketing strategies.
• Develop personalized communication strategies to enhance customer engagement.
• Manage CRM budget ensuring efficient allocation of resources to maximize ROI.

Skills

Data analysis

Customer engagement

Leadership

CRM software proficiency

Strategic thinking

Education

Bachelor’s degree in marketing, Business Administration, Data Science, or related field

Master’s degree preferred

Tools

Salesforce

Microsoft Dynamics

Tableau

Power BI

Job description

Job Description

On schedule to open in the United Arab Emirates in spring 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theater, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

About Wynn Al Marjan Island

Wynn Al Marjan Island is currently seeking a Manager CRM Strategy to join the resort’s Casino Marketing CRM team.

Data Analysis & Insights

• Oversee the collection, analysis, and interpretation of customer data to identify trends, preferences, and behaviours
• Utilize data analytics tools to generate actionable insights that inform Casino Marketing strategies and decision‑making
• Implement techniques to optimize utilization by the Host team and effectiveness of the tool in driving Host productivity and customer engagement
• Optimize touchpoints across the player journey, ensuring a seamless experience from registration to retention

Customer Engagement & Loyalty Programs

• Develop personalized communication strategies, including email marketing, SMS, and direct mail, to enhance customer engagement
• Monitor and evaluate the effectiveness of loyalty programs and marketing campaigns, making adjustments as needed

Cross‑Functional Collaboration

• Work closely with the marketing, operations, IT, and finance teams to align CRM initiatives with broader business goals
• Collaborate with the IT department to ensure the CRM system is integrated with other casino systems and databases
• Partner with the operations team to enhance the customer experience on the casino floor and other touchpoints

Budget Management

• Develop and manage the CRM budget, ensuring efficient allocation of resources to maximize ROI
• Monitor and report on the effectiveness of the CRM tool, the utilization of it by the Hosts and other Casino Marketing users, and opportunities to improve performance and usefulness of the tool

Compliance & Risk Management

• Ensure all CRM activities comply with relevant regulations, including data privacy laws and gaming industry standards
• Identify and mitigate risks associated with CRM strategies and customer data management

About You

• Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; master’s degree preferred
• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus
• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry
• Strong analytical skills with experience in data analysis, segmentation, and predictive modelling
• Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., Tableau, Power BI)
• Excellent leadership, communication, and interpersonal skills
• Ability to think strategically and translate insights into actionable plans
• Knowledge of data privacy regulations and compliance requirements

Benefits

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as life insurance, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.