Local Digital Editor - Michelin Guide

Michelin Oy; Dubai, Abu Dhabi; On-site; AED 214,133 - 299,786; Full time

Job summary

A leading global dining guide company seeks a Local Digital Editor for its Dubai office. The role involves building and managing the editorial calendar, writing and sourcing content across various platforms, and overseeing video production. The ideal candidate should have experience in editorial strategies, strong management skills, and the ability to analyze traffic metrics for continuous improvement. This position offers the opportunity to impact local dining experiences and enhance audience engagement.

Qualifications

• Experience in editorial content strategy and execution.
• Proficiency in managing video production from concept to completion.
• Ability to analyze content performance metrics.

Responsibilities

• Build and manage the editorial calendar.
• Write and source articles for digital platforms.
• Monitor traffic and analyze KPIs for editorial content.

Skills

Editorial content creation

Video production management

Content sourcing

Traffic analysis

Analytische Fähigkeiten

Job description

Local Digital Editor - Michelin Guide page is loaded## Local Digital Editor - Michelin Guidelocations: Dubaïposted on: Heute ausgeschriebentime left to apply: Enddatum: 30. November 2025 (Noch 30+ Tage Zeit für Bewerbung)job requisition id: R-2025038307Local Digital Editor - Michelin Guide- - - - - - - - - - - -**KEY TASKS****B2C: responsible for editorial content driving our KPIs:*** Build, update and own editorial calendar – best-of, articles, newsletters, app, local social channels* Write texts or sources from internal (inspectors/writers) and external (freelancers)* Source pictures (from Sitecore, from restaurants, from freelancers)* Act as a producer for videos: conceptualize, storyboard and manage video production.* Publish on all channels (except international)* Monitor, report and analyze traffic (and other KPis)**B2A/B2B: create the right editorial content for our partners*** Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.* Create or source content (article/video)* Handle validation process with partner and branding (Communications Paris)* Publish content on all channels (except international)**Support selection, product and marketing on copywriting*** Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha -* Reviewing Arabic translation of POIs* Reviewing Interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.* Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print**Impact:*** **Qualified audience (traffic, opt-ins, registered members)*** **Revenues (hotel booking)*** **Partners’ satisfaction (NPS)**Operational indicators:* Volume produced* Respect of timeline* Respect of cost