Lead- Acquisition & Promotions

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent banking institution in the UAE is seeking a seasoned digital marketing expert to lead their marketing efforts. The role involves managing digital campaigns, optimizing user acquisition, and leveraging data insights. Candidates must have a decade of experience in digital marketing, demonstrate capacity to grow audiences, and possess strong analytical skills. This is a full-time, on-site position with no remote work options.

Qualifications

• 10 years in digital marketing and acquisition marketing experience.
• Proven ability to engage and grow an audience.
• Experience with both Paid & Organic Search marketing.

Responsibilities

• Lead our digital marketing efforts.
• Identify digital marketing initiatives and set up channels.
• Running A/B tests and optimising for conversion.

Skills

Digital marketing experience

Data analysis

Social media management

Creative communication

SEO optimization

Tools

Google Analytics

Marketing automation tools

Job description

Overview

FAB Digital the team behind payit - the UAE's newest digital wallet - is looking for a passionate, driven digital native to be a key part of driving growth on our digital platforms through innovation and product optimization. Our new team is committed to building innovative digital solutions providing our customers with an exceptional experience.

You'll be in charge of everything from growth hacking to acquisition marketing to developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels and have the remit to run things the best way you see fit. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will build the digital marketing function within our growing team and work with marketing, design, engineering and vendors to launch integrated campaigns, working with programmatic systems to ensure efficient delivery and optimization.

Responsibilities

• Lead our digital marketing efforts.
• Identify digital marketing initiatives and set up channels and targets to track campaign performance
• Devise, prioritise and run growth experiments
• Lead generation, prospecting, user acquisition pipeline/funnel optimisation
• Running A/B tests and optimising for conversion
• Identifying ways to capture users and quickly validating ideas
• Writing engaging and insightful content to generate new leads
• Working with internal teams on our brand image, perception, position and recognition
• Promotion on social channels and other 3rd party sites
• Managing website content and messaging
• Tweaking ASO campaigns and setting up, managing and tracking ROI
• Tracking feedback from customers and communicating with the wider team
• Analysing data and user behaviour via analytics tools
• Keeping the wider team up to date with digital marketing and growth hacking trends
• Improving our search engine presence (SEO) and domain authority
• Devising email campaigns, tracking performance and optimising

You should have experience implementing and owning both Paid & Organic Search marketing; maximising leads generated while controlling the costs; and operating social media channels including Facebook, Twitter, Instagram and Snapchat.

Qualifications

Skills:

• 10 years in digital marketing and acquisition marketing experience.
• Extremely data driven when it comes to testing, measuring and analysing both quantitative and qualitative data to improve the metrics that matter.
• Proven in at least two previous roles, ideally one of which should be in a start-up or company, and you should be able to demonstrate your ability to engage and grow an audience.
• Experienced at digging into Google Analytics and working with data analysis tools
• Familiar with marketing automation tools
• Experience working within agile teams using lean practices
• Creative with great verbal and written communication
• Passionate about digital marketing and best practices
• A self-starter that can prioritize and define scope of work and accomplish tasks even when there are no clear requirements and direction
• A team player who can easily adapt in a rapidly changing environment

Remote Work

No

Employment Type

Full-time