Junior Buyer Acquisition Executive - HAL

Standard Chartered; Abu Dhabi; On-site; AED 60,000 - 90,000; Full time

Job summary

HAL is seeking a Junior Buyer Acquisition Executive to grow the SME buyer base across the UAE. You will identify, onboard and activate buyers, manage onboarding activities, and ensure buyers transact on the HAL platform.

Reporting to the Chief Commercial Officer, you will support market growth initiatives, on-boarding campaigns, and customer lifecycle strategies. This role offers exposure to commercial strategy, marketplace growth, and cross-functional collaboration with Operations, Product,

Qualifications

• 0-2 years of experience in sales, business development, customer acquisition, account management, e-commerce, fintech, logistics, banking, or marketplace businesses.
• Fresh graduates with strong commercial aptitude and excellent communication skills are encouraged to apply.
• Experience dealing with SMEs or business customers will be an advantage.

Responsibilities

• Identify and onboard SME buyers across UAE.
• Build and manage a pipeline of prospective customers through field prospecting, referrals, networking, and direct outreach.
• Conduct cold calls, customer visits, product demonstrations, and onboarding presentations.
• Clearly communicate HAL's value proposition to business owners, procurement managers, and decision-makers.
• Support buyers through registration, verification, documentation, and KYC requirements.
• Ensure smooth onboarding and assist customers in completing their marketplace profiles.
• Drive activation of newly onboarded buyers and support them through their first transaction.
• Follow up regularly with buyers to encourage marketplace usage and repeat purchasing; educate customers on platform features.
• Support buyer-seller matchmaking initiatives to facilitate successful transactions.
• Monitor buyer engagement and proactively re-engage inactive customers.
• Support the Chief Commercial Officer in executing marketplace growth initiatives.
• Assist in developing and implementing buyer acquisition campaigns across priority sectors.
• Conduct market research and competitor analysis to identify market opportunities.
• Track buyer acquisition performance and prepare commercial reports and presentations for management review.
• Gather customer feedback to support continuous improvement of the marketplace proposition.
• Contribute to projects relating to category expansion, customer engagement, and retention initiatives.
• Support marketplace activation campaigns aimed at increasing GMV and transaction volumes.
• Work closely with Operations, Product, Marketing, Finance, and Customer Success teams to improve buyer experience.
• Assist in analyzing buyer behavior, marketplace adoption, and transaction trends to improve acquisition effectiveness.
• Support initiatives aimed at improving customer lifetime value and customer retention.
• Build and maintain strong relationships with SME customers.
• Serve as the primary point of contact during the onboarding process.
• Resolve customer issues by coordinating with relevant internal stakeholders.
• Ensure a positive customer experience throughout the customer lifecycle.
• Gather and communicate customer feedback to internal teams.
• Maintain accurate records of leads, opportunities, meetings, and customer interactions within CRM systems.
• Track and report buyer acquisition and activation metrics.
• Prepare weekly and monthly pipeline reports.
• Ensure compliance with internal processes and documentation standards.
• Support management reporting and commercial planning activities.
• Number of SME buyers onboarded monthly.
• Number of active buyers generated.
• First-order conversion rate.
• Buyer activation rate.
• Monthly active buyers.
• Repeat transaction rate.
• Lead-to-customer conversion rate.
• GMV contribution from acquired buyers.
• Customer retention metrics.
• CRM data quality and reporting accuracy.

Skills

Business Acumen

Action Oriented

Business Development

Customer Acquisition

Client Relationship Management

Collaborates

Education

Bachelor’s degree in business administration, Marketing, Commerce, Economics, Supply Chain, Finance, or a related field

Job description

Job description

• The Junior Buyer Acquisition Executive will play a key role in driving the growth of HAL's buyer ecosystem by identifying, onboarding, and activating SME buyers across the UAE. Reporting directly to the Chief Commercial Officer, this role offers exposure to commercial strategy, marketplace growth initiatives, customer acquisition, and the operational dynamics of a high-growth digital marketplace. The successful candidate will be responsible for generating leads, engaging prospective customers, managing onboarding activities, and ensuring buyers successfully transact on the HAL platform. This is an ideal opportunity for an ambitious and entrepreneurial professional looking to build a career in e-commerce, digital marketplaces, sales, and business development.

Buyer Acquisition & Onboarding

• Identify and acquire SME buyers across targeted industry segments in the UAE.
• Build and manage a pipeline of prospective customers through field prospecting, referrals, networking, and direct outreach.
• Conduct cold calls, customer visits, product demonstrations, and onboarding presentations.
• Clearly communicate HAL's value proposition to business owners, procurement managers, and decision-makers.
• Support buyers through registration, verification, documentation, and KYC requirements.
• Ensure smooth onboarding and assist customers in completing their marketplace profiles.

Customer Activation

• Drive activation of newly onboarded buyers and support them through their first transaction.
• Follow up regularly with buyers to encourage marketplace usage and repeat purchasing.Educate customers on platform features including product sourcing, RFQs, quotations, ordering, and payment processes.
• Support buyer-seller matchmaking initiatives to facilitate successful transactions.
• Monitor buyer engagement and proactively re-engage inactive customers.

Commercial Strategy Support

• Support the Chief Commercial Officer in executing marketplace growth initiatives.
• Assist in developing and implementing buyer acquisition campaigns across priority sectors.
• Conduct market research and competitor analysis to identify market opportunities.
• Track buyer acquisition performance and prepare commercial reports and presentations for management review.
• Gather customer feedback to support continuous improvement of the marketplace proposition.

Marketplace Growth Projects

• Contribute to projects relating to category expansion, customer engagement, and retention initiatives.
• Support marketplace activation campaigns aimed at increasing GMV and transaction volumes.
• Work closely with Operations, Product, Marketing, Finance, and Customer Success teams to improve buyer experience.
• Assist in analyzing buyer behavior, marketplace adoption, and transaction trends to improve acquisition effectiveness.
• Support initiatives aimed at improving customer lifetime value and customer retention.

Customer Relationship Management

• Build and maintain strong relationships with SME customers.
• Serve as the primary point of contact during the onboarding process.
• Resolve customer issues by coordinating with relevant internal stakeholders.
• Ensure a positive customer experience throughout the customer lifecycle.
• Gather and communicate customer feedback to internal teams.

Reporting & Administration

• Maintain accurate records of leads, opportunities, meetings, and customer interactions within CRM systems.
• Track and report buyer acquisition and activation metrics.
• Prepare weekly and monthly pipeline reports.
• Ensure compliance with internal processes and documentation standards.
• Support management reporting and commercial planning activities.

Key Performance Indicators (KPIs)

• Number of SME buyers onboarded monthly.
• Number of active buyers generated.
• First-order conversion rate.
• Buyer activation rate.
• Monthly active buyers.
• Repeat transaction rate.
• Lead-to-customer conversion rate.
• GMV contribution from acquired buyers.
• Customer retention metrics.
• CRM data quality and reporting accuracy.

Motivations

High-performing candidates may progress into roles such as: Buyer Acquisition Manager Business Development Manager Marketplace Growth Manager This role is designed for ambitious early-career professionals who want to learn directly from leadership, gain exposure to digital commerce and marketplace operations, and play a meaningful role in scaling HAL's B2B marketplace ecosystem.

Skills and Experience

• Business Acumen
• Action Oriented
• Business Development
• Customer Acquisition
• Client Relationship Management
• Collaborates

Qualifications

Key Experiences

• 0-2 years of experience in sales, business development, customer acquisition, account management, e-commerce, fintech, logistics, banking, or marketplace businesses.
• Fresh graduates with strong commercial aptitude and excellent communication skills are encouraged to apply.
• Experience dealing with SMEs or business customers will be an advantage.

Certifications / Qualifications

• Bachelor’s degree in business administration, Marketing, Commerce, Economics, Supply Chain, Finance, or a related field.

Languages

• English, Hindi and Malyalam (will be a plus)

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thingand are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

• In line with our Fair Pay Charter,we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance,with flexible and voluntary benefits available in some locations.
• Time-offincluding annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible workingoptions based around home and office locations, with flexible working patterns.
• Proactive wellbeing supportthrough Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning cultureto support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.