Instore Visual Merchandiser - Sports Retail

Gulf Marketing Group (GMG Group); Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A well-being company in Dubai is seeking a Visual Merchandising Manager to lead store visual standards, ensuring that merchandise presentation aligns with brand strategy. The role involves managing product displays, executing marketing campaigns, and collaborating with marketing initiatives. Ideal candidates will have a high school diploma and 1-3 years of experience in retail merchandising with creativity and strong interpersonal skills being essential for this position.

Qualifications

• A minimum of 1 to 3 years of relevant experience in visual merchandising.
• Ability to execute innovative visual displays in line with brand guidelines.

Responsibilities

• Manage the Visual Merchandising of the store to achieve brand sales targets.
• Implement mannequin styling according to current trends and directives.
• Execute seasonal marketing updates including wardrobe images and benefit signs.

Skills

Product/brand knowledge

Interpersonal skills

Customer service orientation

Creativity

Education

High School/Diploma

Job description

Who we are:

GMG is a global well‑being company retailing, distributing and manufacturing a portfolio of leading international and home‑grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well‑being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the role:

Responsible for managing the Visual Merchandising of the store to deliver effective and commercial visual standards, including store layouts and window displays, thereby contributing to the achievement of the brand sales targets.

Core Responsibilities:

• Implementation and Execution of mannequin styling according to VP directives and current trends to show innovation, detailing, and style.
• Execution of new seasonal VP directives and guidelines – ability to effectively interpret guidelines to store requirements and implement seasonal updates effectively, efficiently, and in line with the vision.
• Wall and table Visual displays to show innovation and creativity in line with visual concepts.
• Product knowledge on key investments, best sellers, and seasonal keys looks.
• POP and Mannequin management, including base identification understanding, storage, returns, requests and care pre‑and post‑campaigns.
• Implement all Visual processes and procedures to deliver best practices across all stores in the area of responsibility.
• Support with BOH management to help service sales floor – POP management/ wardrobe imagery/ benefit sign management.
• Making VM decisions on business acumen/ performance of bestsellers/ departments.
• Contribute to photo reports and work with AVMs to create presentation reports and keep visual records of all VM updates and campaigns.

Support Marketing initiatives:

• Review delivery of visual activities against schedules.
• Management and implementation of seasonal marketing updates including wardrobe images and benefit signs.
• Provide line manager and local suppliers (where relevant) with feedback on the quality/content of the visual material; manage marketing cart, VM costs, and props.
• Execute campaigns/events etc. with and work alongside agencies to ensure best practice and correct implementation of campaigns using experience and knowledge.

Self-Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved.

Qualifications / Skills:

• High School/Diploma.
• A minimum of 1 to 3 years of relevant experience.
• Product/brand knowledge.
• Interpersonal skills.
• Customer service orientation.
• Creativity.