Influencer Marketing Manager

AnyMind Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing agency in Dubai is seeking an Influencer Marketing Manager to lead influencer collaborations and manage complex campaigns. The ideal candidate will have 4+ years' experience in influencer marketing, strong negotiation skills, and fluency in English and Arabic. This role involves developing strategies, managing a team, and collaborating cross-functionally to ensure successful campaigns, with a focus on driving the company's growth.

Benefits

Competitive salary

Health insurance

Annual paid leave

Performance review twice a year

Fun office events

Qualifications

• 4+ years of experience in Influencer Marketing managing a team.
• Strong understanding of social media platforms and influencer marketing.
• Ability to manage complex influencer campaigns from strategy to reporting.

Responsibilities

• Develop and refine pitching strategies for influencer outreach.
• Manage the entire influencer collaboration cycle.
• Collaborate with cross-functional teams on impactful campaigns.

Skills

Fluency in English

Fluency in Arabic

Strong negotiation skills

Creative thinking

Relationship management

Campaign strategy

Education

Bachelor’s degree in Marketing or related field

Job description

We are looking for a dynamic Influencer Marketing Manager to lead our influencer and creator collaborations across key platforms. The ideal candidate will have a strong understanding of digital culture, social media trends, and creator ecosystems, along with the ability to design and execute impactful influencer strategies that drive awareness, engagement, and conversions.

What You'll Do

• Develop and refine pitching strategies for influencer outreach.
• Manage the entire influencer collaboration cycle: strategy, campaign planning, briefing, execution and reporting.
• Manage issues as they arise and lead on problem solving across client campaigns, guiding junior team members to ensure positive outcomes.
• Collaborate with cross‑functional teams, including Sales, Creator Growth and Finance, developing proposals and strategies to ensure cohesive and impactful campaigns.
• Maintain and expand our influencer network, including database management and driving sign ups to AnyCreator app / platform.
• Develop and grow relationships with key talent agencies across the MENA region.
• Negotiate with influencers to ensure competitive rates are offered to clients.
• Track and report on campaign performance, focusing on key metrics such as engagement, reach, and ROI.
• Utilize AnyTag platform to manage campaign workflows, track performance, and optimize results.
• Stay updated on the latest trends and best practices in influencer marketing.

Who You Are

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum 4+ years’ experience in Influencer Marketing with experience managing a team.
• Demonstrated understanding of social media platforms, influencer marketing and the data and social statistics behind it to demonstrate campaign success.
• Demonstrated ability to manage complex influencer campaigns from strategy to reporting.
• Strong sense of ownership towards driving execution and contributing to AnyMind Group’s growth.
• Exceptional personal relationships with key influencers across the MENA region.
• Ability to think outside the box and create innovative campaign strategies.
• Strong negotiation, storytelling, and communication skills.
• Fluency in verbal and written English and Arabic communication skills.

Why You'll Love It

• Creative office in Dubai
• Competitive salary
• Performance review (2 times per year)
• Annual paid leave
• Health insurance
• Fun events at office