Healthcare Digital Marketing Manager — Arabic (UAE)

Al Zaabi Group; Abu Dhabi; Presencial; AED 167.000 - 268.000; Jornada completa

Descripción de la vacante

Al Zaabi Group is seeking a Digital Marketing Manager with a strong healthcare background and fluency in Arabic to plan, execute, and optimize digital strategies. You will drive patient engagement and support business growth across SEO, SEM, social media, email, and website optimization.

The role involves creating Arabic content, managing paid campaigns, collaborating with doctors and agencies, and ensuring compliance with UAE healthcare advertising guidelines.

Formación

• Experience in digital marketing within healthcare.
• Fluent Arabic with strong communication skills.
• Proficiency with digital marketing tools and platforms (GA, Meta, SEO).
• CRM, marketing automation, and patient journey mapping a plus.

Responsabilidades

• Develop and manage comprehensive digital marketing strategies across platforms (SEO, SEM, social, email, website).
• Create Arabic-language content tailored for local market with cultural relevance and healthcare guidelines.
• Oversee paid campaigns (Google Ads, Meta Ads) performance and optimization.
• Optimize company website and landing pages for user experience & conversions.
• Analyze KPIs and prepare regular performance reports.
• Collaborate with doctors, clinic managers and external agencies to align digital efforts with goals.
• Stay updated with digital trends and UAE/GCC healthcare regulations.
• Manage social media, online reputation, and respond to inquiries in Arabic and English.

Conocimientos

Digital marketing

Arabic content creation

Analytics

Campaign optimization

Educación

Bachelor’s or Master’s in Marketing/Digital Media

Herramientas

Google Analytics

Meta Business Suite

SEO tools

Descripción del empleo

Al Zaabi Group is seeking a Digital Marketing Manager with a strong healthcare background and fluency in Arabic to plan, execute, and optimize digital strategies. You will drive patient engagement and support business growth across SEO, SEM, social media, email, and website optimization.

The role involves creating Arabic content, managing paid campaigns, collaborating with doctors and agencies, and ensuring compliance with UAE healthcare advertising guidelines.