Head of Strategic Communications - Siemens Middle East

Siemens; Dubai; Hybrid; AED 300,000 - 400,000; Full time

Job summary

A leading technology company in Dubai is seeking a Head of Strategic Communications to craft compelling narratives and elevate content strategy across the Middle East. The ideal candidate will have over 10 years of experience in content leadership, a deep understanding of the media landscape, and proven ability to influence cross-functional teams. Responsibilities include developing a thought leadership program and overseeing media relations to drive brand reputation. This role offers a flexible working environment and opportunities for professional growth.

Benefits

2 to 3 days of mobile work per week

Diverse and inclusive culture

Learning and development opportunities

Global standard for work flexibility

Qualifications

• 10+ years of content leadership experience, ideally in B2B or technology-driven industries.
• Deep understanding of communication trends and audience engagement strategies.
• Proven experience in omni-channel content orchestration.

Responsibilities

• Define and refine omni-channel content strategy based on market themes.
• Develop a robust thought leadership program identifying emerging trends.
• Build strong relationships with media to secure high-impact media coverage.

Skills

Strategic thinking

Content leadership

Media relations

Audience engagement

Collaboration

Education

Bachelor’s degree in communications, marketing, or a related field

Tools

Media monitoring tools

Social listening tools

Analytics tools

Job description

Head of Strategic Communications

Location: Dubai, UAE or other major Siemens locations within the Middle East region.

Job Summary: Are you passionate about crafting compelling narratives that shape industry conversations? We are seeking a strategic communications leader to elevate our content strategy across the Middle East and North Africa region. You will adapt our global narrative into a regional context, define positioning priorities and content pillars, and establish an omni‑channel, audience‑centric content strategy that leverages content marketing and insights‑driven thought leadership as a true differentiator. In short, you will define how we show up through storytelling to strengthen Siemens’ positioning as a technology leader. Reporting to the Head of Communications for the Middle East and North Africa, this senior role is an integral part of the Regional Communications Team and will collaborate closely with colleagues at headquarters and across the business. With a winning combination of strategic thinking, creativity, and analytical precision, the ideal candidate thrives at the intersection of storytelling, innovation, and performance. You will champion One Team – One Voice – One Direction by unifying our brand voice and editorial standards, driving cross‑channel integration, and delivering best‑in‑class content, programs, and campaigns that influence brand reputation and demand generation.

Key Responsibilities

• Identify market themes, customer insights, brand pillars, and competitive dynamics to develop and continuously refine an omni‑channel content strategy.
• Define content pillars, formats, channels, and audience journeys across all platforms.
• Oversee the creation and consistent application of core strategic messages that advance audiences from awareness to consideration to conversion.
• Lead the development of a robust thought leadership program by identifying emerging trends, research opportunities, and elevating executive and SME voices to position Siemens as a technology leader in the region.
• Build and maintain strong relationships with key media, pitch compelling stories, manage interviews, and coordinate executive media appearances to secure high‑impact earned media coverage.
• Serve as a strategic partner and advisor to digital, business communications, internal communications, and country communications teams to ensure message alignment and cohesive storytelling across channels.
• Define KPIs for content, thought leadership, and media relations; use analytics to understand performance, refine strategies, and improve ROI.
• Leverage AI workflows and emerging technologies to accelerate content production while safeguarding creative excellence.

Required Qualifications

• Bachelor’s degree in communications, marketing, or a related field, with 10+ years of content leadership experience, ideally in B2B or technology‑driven industries in the Middle East Region.
• Deep understanding of the media landscape, communication trends, and modern audience engagement strategies.
• Proven experience in omni‑channel content orchestration—from brand storytelling to performance‑driven campaigns.
• Track record of influencing and collaborating with cross‑functional teams and senior executives in a matrixed environment.
• Experience implementing and optimizing AI‑powered content workflows to enhance speed, scale, and quality.
• Proficiency with media monitoring, social listening, and analytics tools to drive insights‑led content development and outreach.
• Passion for insights, experimentation, continuous improvement, and a strong bias for action.
• Excellent command of English with exceptional writing skills; Arabic strongly preferred.
• You will be able to connect global strategy with regional needs; anticipate trends and translate insights into actionable storytelling and editorial plans.
• You possess confidence to shape perspectives, secure buy‑in, and guide senior stakeholders toward unified communication goals.
• Deep appreciation for the cultural diversity and nuances of the Middle East and North Africa; adapts messaging and engagement styles accordingly.
• Actively builds partnerships across functions and geographies; fosters trust, inclusivity, and the spirit of “One Siemens Team.”
• Takes ownership, follows through on commitments, and consistently delivers high‑quality outcomes.
• Brings fresh thinking, curiosity, and an innovation mindset to content development and communications challenges.

Benefits

• 2 to 3 days of mobile work per week as a global standard.
• Diverse and inclusive culture.
• Learning and development opportunities.
• Global standard for work flexibility.

We are looking forward to receiving your online application. Please note: Only complete applications can be considered in the selection process.