Head of Sales Middle East

Beiersdorf; Dubai; On-site; AED 350,000 - 500,000; Full time

Job summary

A leading skincare company in Dubai is seeking a Director to lead sales operations in the Middle East. This role requires defining and executing commercial strategies to achieve volume and market share while managing internal teams and ensuring compliance with company guidelines. The ideal candidate will have 15 years of FMCG sales experience, strong leadership skills, and a proven track record in the Health & Beauty sector. Fluency in English and a higher education degree are essential.

Qualifications

• 15 years of significant sales experience within FMCG.
• Relevant key account experience in distributor led markets.
• Ideally relevant experience in the UAE & Gulf and in Health & Beauty sector.

Responsibilities

• Define and execute commercial strategy.
• Lead the Middle East (excl Saudi Arabia) Sales S&CM Operations.
• Ensure excellent execution of the commercial strategy.

Skills

Fluent in English

Team management experience (at least 5 preferable 10 in a multi-layer organization)

Strong analytical skills

General Sales expertise

General distributor management expertise

General S&CM expertise

High change result and people agility

Initiative and curiosity

Customer oriented

Strong negotiator

Education

University / higher education degree

Job description

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Define and execute commercial strategy- in line with regional priorities & global strategic intent - to (over)deliver topline (Volume turnover and market share) in a sustainable way (margin) in the short and long run.

Establish Beiersdorfas a credible trade partner through fact based sustainable customer partnerships.

Lead the Middle East (excl Saudi Arabia) Sales S&CM Operations and be part of the Beiersdorf Middle East Leadership Team.

Deliver topline (volume turnover market share)

• With your teams you develop and manage the Commercial (sales S&CM) strategy for the Middle East (excl KSA) market
  • Measure what you do
  • Plan by channel
  • Negotiate by customer
  • Execute by store
• You continuously assess and improve the Route to Market of all BDF brands in the Middle East
• You ensure excellent execution of the commercial strategy and plans according to annual business plan and in line with our global and regional guidelines
• You comply with our internal compliance framework

Team Management

• Lead & monitor yearly team engagement action plan with support people leaders in your team
• Lead and roll‑out cultural transformation
• Act as role model (on core values cultural transformation)

Resource and Talent Management

• Define and manage the succession plans for key positions
• Take active measures to strengthen the internal talent pipeline

Your Profile

Education

• University / higher education degree

Skills

• Fluent in English
• Team management experience (at least 5 preferable 10 in a multi‑layer organization)
• Strong analytical skills
• General Sales expertise (negotiation customer management)
• General distributor management expertise
• General S&CM expertise (catman RGM)
• High change result and people agility
• Initiative and curiosity to spot and pursue opportunities before competition
• Customer oriented and able to build credible relationships as well as being a strong negotiator

Experience

• 15 years of significant Sales experience within FMCG
• Relevant Key Account experience in distributor led markets
• Ideally relevant experience in the UAE & Gulf and in Health & Beauty sector
• Experience in management of major Key accounts through JBPs T2Ts and negotiations
• Strong People leadership engagement & development

Personal attributes

• High level of energy and positivity based on a sincere personality
• Future result and solution oriented proactive and daring / courageous personality --> strong desire to win
• 1 Team player

Specifics

• Travelling at least twice a year to Kuwait Oman Qatar once a year to Saudi Arabia.

Required Experience

Director