Head Of Organic Growth Kraken Pro

Kraken; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

Kraken is seeking a senior Growth Marketing Lead in Dubai to own organic acquisition for Kraken Pro. You will drive SEO, content, social, and partnerships while closely collaborating with product and design to optimize UX and onboarding.

You will coach a small team, run experiments across channels, and build dashboards that reveal growth levers and next steps for leadership.

Qualifications

• 5+ years in B2C acquisition or growth marketing, fintech/crypto knowledge preferred.
• Strong product intuition and ability to translate features into growth.
• Excellent UX awareness and ability to brief product/design on fixes.
• High AI competency to scale impact and meet demand.
• Analytical with funnels, cohorts, attribution, and experiments.

Responsibilities

• Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships.
• Map the funnel from first touch to first trade and report drop-offs and wins.
• Audit and improve landing pages, sign-up flows, onboarding, and in-product moments.
• Lead a lean, scrappy team; set direction, coach, unblock, and ship.
• Run experiments across channels and funnel steps; iterate on what works.
• Build dashboards and provide insights to leadership on growth drivers.

Skills

B2C acquisition

Product savvy

UX instinct

AI competency

Analytical rigor

Fast pace

Channel versatility

Industry familiarity

Leadership

Job description

Job Description:

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders live. Millions of them. But a great product only wins if the right traders find it, trust it, and actually fund an account. Right now, our organic engine isn’t pulling its weight.

You’re going to fix that.

The opportunity

• Own organic acquisition. Build and run the strategy across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.


• Find out if people convert. Map the funnel from first touch to first trade, report on it clearly, and figure out where traders drop off and how to win them back.


• Make UX your edge. Work with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product moments. Great acquisition dies in bad UX, and you know it.


• Acquire through brand. Make every growth channel a brand-building one. Reach is easy to buy; trust is what makes traders stay.


• Know the product cold. Use Kraken Pro like a trader would, understand what makes it better, and turn those strengths into growth levers.


• Lead a lean, scrappy team. Set direction, coach, and unblock a small team, while staying hands-on enough to ship, test, and fix things yourself.


• Test and learn. Run experiments across channels and funnel steps, double down on what works, and kill what doesn’t.


• Report what matters. Build clear dashboards and insights that show leadership what’s driving growth, what isn’t, and what to do next.


• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

What You’ll Bring

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming with experience in a player-coach role leading a small team.


• Product savvy. You understand how products work, why people use them, and how to turn features into growth.


• UX instinct. You can spot friction in a flow from a mile away and brief Product and Design on how to fix it.


• High AI competency. Enabling you to multiply your impact and keep up with demand.


• Analytical rigor. Comfortable with funnels, cohorts, attribution, and experimentation, and able to turn data into decisions and clear stories.


• Speed under pressure. Markets don’t wait for approval cycles and neither do you.


• Range as a marketer. SEO, content, social, lifecycle, partnerships. You know enough about each to direct the work, and you can roll up your sleeves when needed.


• Taste. Knowing which channels and tactics not to pursue is as valuable as knowing which to scale.


• Familiarity trading culture, and the language traders use.


• Strong communication and leadership skills, with the ability to align cross-functional teams around a shared growth goal.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.