Head of Middle East PR & Media Strategy

Trip.com; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Trip.com Group is looking to hire a PR leader based in Dubai to shape and drive public relations for the Middle East region. The role focuses on strategic media relations, brand storytelling, and trade events, coordinating with global teams to expand Trip.com's media presence across GCC and the wider Middle East.

The ideal candidate will manage B2B and B2C communications and build strong regional partnerships.

Qualifications

• 6–8 years of experience in PR, Communications, or Journalism, focused on the Middle East.

Responsibilities

• Develop and execute PR strategies aligned with global frameworks, shaping Trip.com's local narrative in the Middle East.
• Build and maintain strong media relationships to secure high-impact coverage across regional publications, broadcast outlets, and digital platforms.
• Oversee local PR campaigns, including content creation, media briefings, interviews, and press releases, ensuring effective outreach to B2B and B2C audiences.
• Support regional PR campaigns, industry partnerships, and thought leadership initiatives, positioning Trip.com as a trusted voice in travel.

Skills

Media relations

Storytelling

Writing

English proficiency

Arabic proficiency

Job description

Trip.com Group is looking to hire a PR leader based in Dubai to shape and drive public relations for the Middle East region. The role focuses on strategic media relations, brand storytelling, and trade events, coordinating with global teams to expand Trip.com's media presence across GCC and the wider Middle East.

The ideal candidate will manage B2B and B2C communications and build strong regional partnerships.