Head of Marketing - MENA

Traze; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading FinTech company in Dubai is seeking a Head of Marketing (MENA) to lead regional marketing strategy and execution. The ideal candidate will have over 5 years of experience in marketing, preferably in fintech, with a deep understanding of MENA markets and culture. Responsibilities include driving user acquisition, managing influencer relationships, and producing Arabic content. Fluency in both Arabic and English is essential.

Qualifications

• 5+ years experience in marketing, ideally in fintech or related fields.
• Deep understanding of MENA cultures and user behavior.
• Proven track record launching campaigns with measurable results.

Responsibilities

• Own the full MENA marketing plan and execution.
• Drive local user acquisition and launch MENA-specific offers.
• Produce Arabic regional content across social media.
• Identify and manage relationships with MENA influencers.
• Support the organization of local seminars and client events.
• Provide insights on market trends and performance metrics.

Skills

Marketing in fintech

Knowledge of MENA markets

Experience with Arabic social media

Collaboration skills

Fluency in Arabic

Fluency in English

Job description

Traze is a subsidiary brand of Zeal Group, a globally recognized and award‑winning FinTech organization offering cutting‑edge financial services. Since Zeal’s establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide.

With presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry.

At Traze, we embody Zeal’s passion for growth, technology, and collaboration. We are a product‑ and people‑focused brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech!

About The Role

The Head of Marketing (MENA) leads Traze’s full regional marketing strategy and execution across the Middle East and North Africa. This role ensures Traze becomes a top brand in the region by driving regional acquisition, IB support, partnerships, local content, community building, and country‑specific growth initiatives.

This role is the bridge between Global Marketing and Regional execution — converting global strategies into localised campaigns that fit MENA culture, platforms, influencers, language, and trading behaviours.

You will work closely with Growth, Conversion, Events, PR, and Sales to ensure MENA becomes a high‑performing region.

Key Responsibilities

• Regional Marketing Leadership: Own the full MENA marketing plan, calendar, and execution. Translate global brand and acquisition strategies into region‑specific campaigns. Lead all marketing operations across Gulf, Iraq, and Egypt.
• Demand Generation & Growth: Drive local user acquisition by coordinating with Global Growth team. Launch MENA‑specific offers, funnels, creatives, and localised landing routes.
• Local Content & Community Building: Produce Arabic regional content across social media (with Brand team support). Build communities across Telegram, TikTok, Instagram, YouTube, Snapchat. Create relationships with local trading communities and KOLs.
• Partnerships & Influencers: Identify and manage relationships with MENA influencers, educators, and traders. Support affiliate team with regional insights (but NOT manage affiliates directly).
• Local Events & Activations: Support organization of local seminars, IB meetups, workshops, and client events. Provide on‑ground support during regional expos in UAE, KSA, and Iraq.
• Regional Insights & Research: Provide weekly insights on market trends, competitors, pricing, promotions, and user behaviour. Track regional performance metrics and optimise strategy accordingly.

Key KPIs

• Registrations & FTDs from MENA.
• Cost efficiency of campaigns (CPR, CPFTD by region).
• Community growth (Telegram, TikTok, Instagram, YouTube).
• Engagement rates on Arabic content.
• Regional campaign ROI.

Required Skills & Experience

• 5+ years experience in marketing, ideally in fintech, crypto, trading, CFD, prop firm, or iGaming.
• Deep understanding of MENA markets, culture, and user behaviour.
• Strong experience with Arabic social media, influencers, and communities.
• Proven track record launching regional campaigns with measurable results.
• Fluency in Arabic + English.
• Strong collaboration skills across global teams.