Head of Customer Service & Operations, Digital Brand (MENA)

Circles; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Circles is looking for a Customer Service & Operations leader to scale a new digital telco brand in the MENA region. The ideal candidate will have over 15 years in customer service and CX management, leading teams to optimize customer experiences and drive operational success.

Qualifications

• 15+ years of leadership experience in customer service and operations.
• Proven experience leading distributed teams over 25+ individuals.
• Strong understanding of CX lifecycle management.

Responsibilities

• Oversee the full customer lifecycle from onboarding to issue resolution.
• Design scalable digital-first service operations using AI-assisted tools.
• Drive measurable improvements in customer metrics like CSAT and NPS.

Skills

Customer Experience Management

Operational Excellence

Stakeholder Management

Team Leadership

Job description

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
  
  

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

About The Role

We are seeking a results-driven, customer-obsessed leader to build and scale the Customer Service & Operations function for a newly launching digital telco brand in the MENA region. This is a foundational leadership role responsible for delivering exceptional customer experiences, driving operational rigor, and embedding customer-centricity into every part of the business.

The ideal candidate brings deep experience in CX strategy, digital operations, and service design, with a proven track record of leading high-performing teams in fast-paced digital consumer or B2C telco environments.

What You Will Be Doing

• Lead end-to-end Customer Operations: Oversee the full customer lifecycle, from onboarding to issue resolution, ensuring every customer touchpoint is optimized for speed, simplicity, and satisfaction.
• Design and scale service models: Design scalable, digital-first service operations leveraging chatbots, AI-assisted support tools, self-service journeys, and CRM platforms to reduce customer friction and increase resolution rates.
• Deliver on key customer metrics: Drive measurable improvements in CSAT, NPS, TAT, first-contact resolution and other customer metrics, ensuring alignment with business KPIs / OKRs
• Operational transformation: Collaborate with the Circles Digital Advisory & Support Services (“DASS”) Customer Services & Operations teams to design and implement policies, processes and controls that improve service delivery, while management vendor performance, SLAs and compliance standards; as well as delivering on key CX transformation initiatives
• Cross-functional collaboration: Collaborate closely with the country operations team to ensure seamless execution of service initiatives and customer-impacting programs
• Build and lead a high-performing team: Recruit, mentor, and empower a lean, agile operations team that thrives on data, accountability and efficiency-first thinking
  
  

What We Are Looking For

• 15+ years of leadership experience in customer service, CX, and operations within consumer-facing (B2C) industries, such as telecom, fintech, e-commerce, or digital tech
• Proven success leading large, distributed teams (25+ FTEs and / or BPO agents) across operational and customer support functions
• Strong understanding of CX lifecycle management and success in improving customer satisfaction (NPS, CSAT, CES) through both strategy and execution
• Demonstrated ability to manage complex programs, large-scale transformation projects, and third-party service/vendor ecosystems
• Excellent stakeholder management and communication skills, with demonstrated ability to manage senior stakeholders
• Experience designing and managing AI-enabled service journeys, automation tools, and digital support platforms strongly preferred
• Ability to thrive in high-growth, fast-paced environments with a startup mindset strongly preferred
• Deep operational mindset with experience in LEAN / Six Sigma or other continuous improvement frameworks strongly preferred
• Prior experience in the MENA region and knowledge of local consumer dynamics and habits is strongly preferred
  
  

Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

To all recruitment agencies: Circles.Life will only acknowledge resumes from agencies specifically retained for the role.

We regret to inform you that only shortlisted candidates will be contacted for interviews.