Growth Marketing Lead, MENA (Paid Media & Apps)

iHerb; United Arab Emirates; Remote; AED 293,000 - 441,000; Full time

Job summary

A leading e-commerce company is seeking a Sr. Marketing Manager – Growth Marketing for the MENA region. This role focuses on driving growth through various performance marketing channels such as paid search and social. Responsibilities include optimizing media budgets, leading a team, and developing strategies to boost user acquisition. Ideal candidates must have 4-5 years of experience in a B2C e-commerce environment along with strong analytical skills and proficiency in digital marketing tools.

Qualifications

• 4-5+ years of experience in paid search, social, display, and video marketing.
• Experience driving e-commerce growth in mid-to-large scale B2C companies.
• Proven record of executing performance marketing campaigns successfully.

Responsibilities

• Lead the MENA region's paid media program and budget management.
• Develop strategies for eCommerce User App Acquisition.
• Optimize campaigns to exceed acquisition goals.

Skills

Performance marketing strategies

Strong communication skills

Data-driven and analytical

Creative problem solving

Education

Bachelor's degree in marketing, advertising, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Excel

Job description

A leading e-commerce company is seeking a Sr. Marketing Manager – Growth Marketing for the MENA region. This role focuses on driving growth through various performance marketing channels such as paid search and social. Responsibilities include optimizing media budgets, leading a team, and developing strategies to boost user acquisition. Ideal candidates must have 4-5 years of experience in a B2C e-commerce environment along with strong analytical skills and proficiency in digital marketing tools.