Google Ads Manager (Paid Search Specialist)

Driven Properties; United Arab Emirates; On-site; AED 90,000 - 120,000; Full time

Job summary

A leading real estate agency in the UAE seeks a Google Search Specialist to optimize their dynamic ad strategies and drive qualified leads. The ideal candidate will have 4–7 years of experience in Google Search, demonstrating expertise in managing large campaigns alongside a solid understanding of the real estate sector. This role offers clear career growth and the opportunity to work in a fast-paced, collaborative environment.

Benefits

Collaborative team culture

Investment in learning and development

Qualifications

• 4–7 years specialized in Google Search.
• Search specialist, not a generalist digital marketer.
• Proven experience setting up DSAs with Page Feeds.
• Experience managing accounts with 100+ ad groups.
• Deep understanding of Broad, Phrase, and Exact match types.
• Real estate specific search experience.
• Experience using scripts is a plus.

Responsibilities

• Manage strategy for Dynamic Search Ads (DSA) to capture traffic.
• Implement dynamic ad customizers to enhance ad copy.
• Execute Search Query Reports and build negative keywords.
• Adjust bids for audiences, devices, and locations.
• Collaborate on landing page optimization.

Skills

Google Search specialization

Dynamic Ads Expertise

Keyword Match Type Strategy

Excel/Editor Fluency

Arabic language skills

Tools

Google Ads Editor

Excel

Job description

About Driven Properties

Founded in 2012, Driven Properties is an award‑winning market leader and the "Best Real Estate Agency in Dubai (Property Finder Awards)". We have scaled to 208+ licensed agents and 270+ staff across offices in Dubai, China, Saudi Arabia, and Europe. We are more than a brokerage. We operate a full‑service real estate ecosystem including Property Management, Mortgage Services, Relocation, and Interior Design. We are the trusted partner for Dubai’s top developers (Emaar, Nakheel, Meraas), with a track record of selling out over 50 large‑scale projects. Our Marketing Culture: We reject vanity metrics. We combine our massive brand reach with capital‑efficient performance marketing, measuring success down to the SQL (Sales Qualified Lead) and Closed Deal revenue in our CRM. The Mission: Own the bottom of the funnel. Your primary directive is to capture high‑intent demand via Google Search to drive a qualified pipeline (SQLs).

Role Focus

In this role you will be the guardian of our keyword strategy, ensuring we never waste budget on low‑intent queries while maximizing coverage of our massive property inventory. You will manage strategy for Dynamic Search Ads (DSA) to capture long‑tail traffic across thousands of property listings and use Page Feeds to control precisely which URLs Google indexes. You will implement dynamic ad customizers, advanced account architecture, ruthless query mining, bidding & auction logic, and ad copy & RSA optimization to drive CTR and quality score. You will also support Performance Max, retargeting, landing page CRO, and technical tracking & integrations.

• Dynamic Search Ads (DSA) & Feeds: Manage strategy for DSA to capture long‑tail traffic and control inventory with Page Feeds.
• Ad Customizers & Parameters: Implement dynamic ad customizers to inject real‑time data into ad copy ("Starting from [Price]", "Only [X] Units Left", countdowns to project launches).
• Advanced Account Architecture: Build and maintain a granular structure (STAGs or Intent‑based groupings) that isolates high‑value keywords.
• Query Mining: Execute daily/weekly Search Query Reports (SQRs) and aggressively build negative keyword lists to block irrelevant traffic.
• Bidding & Auction Logic: Manage tCPA and tROAS strategies, bid adjustments for audiences, devices, and locations to win the right auctions.
• Ad Copy & RSA Optimization: Write and test Responsive Search Ads (RSAs) systematically, utilize asset pinning where data supports it.
• Quality Score Engineering: Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower CPCs.
• Supporting Channels & Tech – PMax Containment: Run Performance Max carefully to supplement Search and ensure it does not cannibalize high‑value exact‑match keywords (Brand Exclusions).
• Retargeting: Manage Display and YouTube strictly for remarketing to non‑converting Search clicks (RLSA).
• Landing Page CRO: Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag.
• Data, Tracking & Integrations: Work under the hood of the marketing stack, manage Business Data, Offline Conversion Import (OCI), GA4 events, GTM (server‑side), and Call Tracking with Dynamic Number Insertion (DNI).

Outcomes & Metrics

• Search Efficiency: Reduce Search CPL by 20% by cutting wasted spend on broad match bleed and irrelevant queries.
• Inventory Coverage: Launch a Page Feed‑based DSA campaign that successfully generates SQLs for specific off‑plan market projects that do not have dedicated keywords.
• Quality Score: Audit top 20% of spend keywords and implement a plan to raise Quality Scores to >7/10 average.
• Market Dominance: Achieve >75% Absolute Top Impression Share on our core "high intent" brand and project keywords.
• Feedback Loop: Successfully implement Offline Conversion Imports for Search campaigns to optimize toward "Qualified Leads."

Opportunity

Opportunity to work with one of Dubai’s top real‑estate brokerages. A fast‑paced, performance‑driven environment with clear career growth paths. Exposure to large‑scale property campaigns across the UAE and international markets. Collaborative team culture and investment in your learning and development. If you’re passionate about real estate, performance marketing, and creating campaigns that drive measurable impact, we’d love to hear from you.

Must‑Have Experience

• 4–7 years specialized in Google Search.
• Search specialist, not a generalist digital marketer.
• Dynamic Ads Expertise: Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy.
• Complex Account Structures: Experience managing accounts with 100+ ad groups and thousands of keywords.
• Keyword Match Type Strategy: Deep understanding of how Broad Match, Phrase, and Exact match types interact with Smart Bidding in the modern era.
• Excel/Editor Fluency: You live in Google Ads Editor and Excel (Pivot tables, VLOOKUPs) to bulk edit campaigns.
• Real Estate specific search experience (understanding the difference between "off‑plan" investment intent and "secondary market" end‑user intent).
• Arabic language skills.

Nice to Have Experience

• Experience using scripts to automate harmful keyword conflicts or broken link checking.

Hiring Process

30‑minute Screen: Fit and background check. Technical Deep Dive: Bring an anonymized Search Query Report analysis and a restructuring plan you’ve executed previously. Live Build Exercise: Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizers for the launch countdown.

How to Apply

Send your CV and a one‑pager titled "My Search Strategy for High‑Ticket Lead Gen." Highlight 3 specific tactics you use to control lead quality in Search. Briefly explain how you use Dynamic Search Ads (DSA) without wasting budget on irrelevant pages.