Global Paid Social Lead: ROAS-Driven Creative Strategist

Bitunix Fintech LLC; Dubai; On-site; AED 250,000 - 300,000; Full time

Job summary

A leading fintech company in Dubai is seeking a Paid Social Lead to oversee global social advertising. This role involves leading paid campaigns across platforms like Meta, TikTok, and LinkedIn, driving performance from awareness to conversion. Candidates must have at least 4 years of managing large-scale paid social campaigns, strong analytical skills, and experience with budget management over $1 million. The position requires fluency in English and offers the opportunity to collaborate across diverse markets.

Qualifications

• 4 years of experience managing paid social campaigns at scale.
• Strong analytical and reporting skills.
• Experience with compliance-heavy markets is a strong advantage.

Responsibilities

• Lead paid media strategies across social platforms.
• Develop targeting frameworks and campaign structures.
• Monitor performance to maximize ROAS and improve conversion rates.

Skills

Fluent English

Creative judgment

Analytical thinking

Experience with Meta Ads Manager

Experience with TikTok Ads Manager

Experience with budget management over $1 million

Tools

Meta Ads Manager

TikTok Ads Manager

Attribution tools (Appsflyer, GA4, Firebase)

Job description

A leading fintech company in Dubai is seeking a Paid Social Lead to oversee global social advertising. This role involves leading paid campaigns across platforms like Meta, TikTok, and LinkedIn, driving performance from awareness to conversion. Candidates must have at least 4 years of managing large-scale paid social campaigns, strong analytical skills, and experience with budget management over $1 million. The position requires fluency in English and offers the opportunity to collaborate across diverse markets.