General Manager Nigeria

Taptap Send; Dubai; On-site; AED 441,000 - 661,000; Full time

Job summary

Taptap Send is seeking a high-impact leader to launch and scale its Nigeria markets, owning growth, pricing, and profitability. You’ll build and lead a local team, manage end-to-end growth initiatives, and report to Africa's Growth Director, driving engagement across diaspora communities and partners.

As a key executive, you’ll collaborate with internal teams to optimize product experience, ensure robust metrics, and accelerate across borders while maintaining a strong belief in ownership and

Qualifications

• 7–15 years of experience in fast-paced, high-growth environments such as startups, operations, consulting, finance, or similar.
• Strong analytical skills and data-driven decision making; proficient with Excel/Google Sheets.
• Exceptional stakeholder management and leadership experience; ability to build and lead teams.
• Willingness to travel internationally on a periodic/ad-hoc basis.
• Bachelor’s degree; an advanced degree preferred.
• Fluency in English; other languages beneficial.

Responsibilities

• Establish a vision, strategy and execution plan for launching and scaling sending and receiving markets in Nigeria.
• Lead the on-the-ground team to execute within collaboratively aligned timelines.
• Manage growth across sending countries: acquisition, retention, pricing, and user research.
• Report to the Growth Director for Africa on progress and insights with data-driven storytelling.
• Hire, inspire, develop and retain top, diverse talent.
• Collaborate with internal and external stakeholders including Customer Service, Finance, Tech, Legal and Compliance.
• Build trust-based relationships with diaspora communities and partners to improve unit economics.
• Monitor metrics to improve execution and propose product/experience improvements.

Skills

P&L ownership

Growth leadership

Data-driven decision making

Stakeholder management

Team leadership

Excel/Google Sheets

SQL

Python

Fluent English

Diaspora networks

Education

Bachelor's degree

Advanced degree

Tools

SQL

Python

R

Excel/Google Sheets

Job description

Job Description:

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

Here’s a Little More

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
• Truly global team - 250+ people, 50+ nationalities, 50+ languages
• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

The role

As the GM Nigeria, your role will be to develop and scale Taptap Send’s supply side partnerships in the country and grow our userbase. You will be excited to manage every aspect of growth in said markets: customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development and coaching. You will have an acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes.

You will have P&L ownership, delivering the growth and profitability targets for the Nigerian market. You will seek to establish TTS as the leading product/service for sending remittances to the country, whilst being the “face” of Nigeria both internally and externally. Reporting directly into our Growth Director for Africa, and building and leading a team of growth managers on the ground in sending markets, the role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve.

Responsibilities

• Establish a vision, strategy and execution plan for launching and scaling sending and receiving markets in Nigeria.
• Lead the team on the ground to execute within collaboratively aligned timelines
• Manage every aspect of growth across the sending countries: customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development and coaching
• Report to the executive leadership team on progress, insights and needs, leveraging operational prowess with a data-driven test-and-learn mindset
• Think creatively on ways to unlock growth, improve profitability and increase brand awareness
• Hire, inspire, develop and retain top, diverse talent
• Collaborate closely with both internal and external stakeholders including the Customer Service, Finance, Tech, Legal, Financial Crime, Compliance, People Ops and more
• Build trust-based relationships with diaspora communities and commercial partners in the Nigeria to increase brand awareness and unlock growth and unit economics improvements
• Monitor, understand, and interpret specific growth, operational, and financial metrics to improve execution
• Recommend improvements to product experience based on market, competitor and customer insights and feedback

Requirements

• Preference for London or Dubai based
• Ability to travel internationally periodically and ad-hoc to meet customers, partners and team members
• Exceptional knowledge and networks in the Nigerian diaspora
• Advanced stakeholder management capability
• Experience building, developing, managing and leading teams
• Strong analytical skills and ability to make data-driven decisions. Familiarity with pulling and presenting insights from data using Excel / Google suite. SQL, Python, R is a plus
• 7 to 15 years experience in a fast paced and high growth-environment such as startups, operations, consulting, finance, or similar
• An acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes
• Bachelors or Advanced degree
• Fluency in English and other languages are beneficial e.g. Yoruba, Igbo, Hausa...

Taptap Values

• Impact first
• Team next
• Accept reality
• Propose solutions
• Win with grit
• Be proactively candid, with yourself and others
• Love the particular
• Own it
• Create positive energy
• Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.