Freelance SEO Copywriter Arabic UAE

Social Element Pty Ltd; Dubai; On-site; AED 67,000 - 100,000; Full time

Job summary

MarketFully Group is expanding its freelance panel to support a long-term client in the B2B testing, inspection and certification space. You will write and optimise service pages, certification explainers, and occasional blog content, with a mix of new pages and refreshes.

You will localise content for the UAE market, ensure keyword-focused structure, and work from briefs and a shared style guide in a remote freelance setup.

Qualifications

• Native-level Arabic (UAE) proficiency.
• Proven SEO copywriting experience with keyword strategy.
• Experience with compliance, certification, or B2B topics.
• Reliable turnaround on agreed deadlines.

Responsibilities

• Write new service and landing pages from a brief.
• Optimize existing content for target keywords, structure, and freshness.
• Localise existing content for the UAE market, not just translate.
• Occasionally write longer-form blog or article content.
• Work from keyword briefs and a shared style guide.

Skills

SEO copywriting

Keyword research

On-page optimization

Arabic (UAE)

Editing

Job description

Job Description:

Remote

• Freelance
• Ongoing project work

About MarketFully Group

We're a content agency helping global brands create and localise search-focused content across languages and markets. We work with in-house marketing teams to deliver content that's accurate, on-brand, and built to rank.

The opportunity

We're growing our freelance panel for a long-term client engagement: a B2B company providing testing, inspection, and certification services across industries including automotive, medical devices, energy, and industrial safety. You'll write and optimise search-focused content; service pages, certification and compliance explainers, and occasional blog content.

Roughly half the work is refreshing and optimising existing pages rather than writing from scratch, so you'll need to be just as comfortable editing within an established voice as writing something new.

What You'll Do

• Write new service and landing pages from a brief
• Optimise existing content for target keywords, structure, and freshness
• Localise existing content - adapting tone and terminology for the local market, not just translating
• Occasionally write longer-form blog or article content
• Work from keyword briefs and a shared style guide

What We're Looking For

• Native-level Arabic (UAE)
• Proven SEO copywriting experience - you understand keyword placement, search intent, and on-page structure, not just good writing
• Comfortable with technical or B2B content; experience with compliance, certification, engineering, or industrial topics
• Reliable turnaround on agreed deadlines

Our hiring process

• Quick screening questions on your application
• If shortlisted, we'll share rates for this project and confirm you're happy to proceed
• A short written SEO assessment (around 30 minutes)
• Onboarding onto the panel