Food & Beverage Marketing Manager

21c Museum Hotels; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury hotel brand in Dubai is seeking a Marketing and Communications Manager to lead strategic campaigns for their five restaurants and bars. The ideal candidate will have 4-6 years of experience in F&B marketing within luxury hospitality, a bachelor's degree in a relevant field, and strong knowledge of the Dubai dining scene. Responsibilities include managing media relations, overseeing digital content, and developing marketing initiatives to enhance brand visibility. Join us to drive engagement and revenue in a dynamic environment.

Qualifications

• Minimum 4–6 years of experience in F&B marketing, preferably within luxury hospitality.
• Proven experience managing marketing campaigns for multiple restaurant outlets.
• Strong understanding of F&B consumer trends with a minimum of 2 years in Dubai.

Responsibilities

• Develop and execute annual marketing and communications plan.
• Elevate profile of each outlet through storytelling and campaigns.
• Manage relationships with media, influencers, and PR agencies.
• Launch and manage promotions and seasonal campaigns.
• Oversee content creation for digital platforms in collaboration with the marketing team.

Skills

F&B marketing experience

Project management

Creative thinking

Digital marketing proficiency

Excellent communication skills

Understanding of Dubai dining landscape

Education

Bachelor's degree in Marketing, Communications, Hospitality

Tools

Social media platforms

Digital marketing tools

Media analytics tools

Job description

Company Description

We are far more than a worldwide leader. We are more than 240000 women and men who share something unique.
Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences
Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion

SOFITEL DUBAI THE OBELISK

Sofitel Dubai the Obelisk is Sofitel’s largest property in the Middle East. The hotel features 594 luxury guestrooms inclusive of 68 suites and 96 serviced apartments in the heart of Dubai. A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Pool Bar & Lounge bring residents and patrons together to celebrate the French “Joie de Vivre”. Guests have the option to unwind at the Sofitel Spa with L’Occitane and outdoor pools with private cabanas or workout in a fully‑fledged fitness center. Business travelers have access to 1,589 square meter of meeting space including one state‑of‑the‑art ballroom ideal for the most sought after social gatherings

Sofitel Dubai the Obelisk will infuse the brand’s essence with capitalizing on a perfect balance of modernism and ancient Egypt reflective of the renowned design elements of Wafi. If you are as excited as we are about connecting hearts and showing your guest passion, join us as the next Heartist and help us to make Sofitel Dubai the Obelisk a truly welcoming destination!

Job Description

• Strategic Leadership: Develop and execute an annual marketing and communications plan for all five restaurants and bars, aligned with hotel and brand objectives.
• Brand Building & Positioning: Elevate the profile of each outlet through compelling storytelling, creative campaigns, and consistent on‑brand messaging across all digital, print, and social media channels.
• PR & Media Relations: Manage relationships with media, influencers, and PR agencies. Oversee press releases, FAM trips, interviews, and restaurant‑related publicity campaigns.
• Campaign Management: Launch and manage promotions, seasonal campaigns, and event marketing to drive footfall, revenue, and customer engagement.
• Content & Digital: Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with the hotel marketing team.
• Performance & Reporting: Monitor, analyze, and report on campaign results, media coverage, and ROI. Use data to inform future initiatives and optimize strategies.
• Collaboration: Support the Director of Marketing & Communications with marketing campaigns, work closely with chefs, outlet managers, the digital team, PR partners, creative team, and internal stakeholders to ensure cohesive and timely execution of marketing plans.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
• Minimum 4–6 years of experience in F&B marketing, preferably within luxury hospitality or high‑end dining.
• Proven experience managing marketing campaigns for multiple restaurant outlets and/or concepts.
• Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends, with minimum 2 years of local market experience preferred.
• Excellent verbal and written communication skills in English. Arabic and/or French is a plus.
• Creative thinker with strong project management and organizational skills.
• Proficiency in social media platforms, digital marketing tools, performance reporting, and media analytics including UTMs and campaign analytics.
• Naturally detail‑oriented and up to date with the latest marketing trends and guest insights.