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A leading organization in the FMCG industry is seeking a Senior Sales Manager HORECA & B2B to drive sales growth across the UAE. This role focuses on developing new client relationships and managing a portfolio valued at AED 25M. The ideal candidate has at least 5 years of experience in FMCG B2B and HORECA sales, with a strong background in edible oils and fats. The position requires excellent communication and negotiation skills, with fluency in English and preferably Arabic.