F&B Associate Director - Marketing and Communications - Jumeirah Marsa Al Arab

Jumeirah Group - Other locations; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading luxury hospitality company in the United Arab Emirates is seeking an experienced F&B Associate Director to develop and refine the marketing and communications strategy for its restaurants and bars. This role involves establishing a unique brand positioning, executing marketing campaigns, and overseeing digital activations. The ideal candidate will have a strong background in F&B marketing, excellent communication skills, and a proven track record in brand management. Join a dynamic team focused on delivering exceptional guest experiences.

Qualifications

• Proven experience in developing and executing F&B marketing strategies.
• Strong track record in brand management and positioning.
• Excellent communication skills and experience in digital marketing.

Responsibilities

• Develop the F&B marketing and communications strategy.
• Establish brand positioning for all restaurant outlets.
• Execute targeted marketing campaigns for F&B outlets.
• Oversee digital marketing initiatives, including social media.

Skills

Marketing strategy development

Brand positioning

Influencer collaborations

Digital marketing

Job description

About Jumeriah & The Hotel

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 30 properties across the Middle East, Africa, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art‑inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. Designed as a destination in its own right, Jumeirah Marsa Al Arab sets a new standard in global hospitality. Featuring an avant‑garde design by architect Shaun Killa, Jumeirah Marsa Al Arab includes a hotel with 387 rooms and suites, 82 luxury residences, an 82‑berth superyacht marina by D‑Marin and The Fore, where four restaurants join together to bring guests the best dishes from around the world. Explore new worlds of wellness, gastronomy and mixology. Spacious rooms and residences all come with outdoor terraces and floor‑to‑ceiling windows designed to maximise their shimmering views across the Arabian Gulf. Landscaped grounds conceal five pools that cater to the needs of every visitor, from families to spa seekers. Wellness is redefined with three floors of spa space, where there are dedicated women‑only spaces and where treatment rooms segue to private terraces and the ocean beyond. Meanwhile, the look and feel of the 10 restaurants and 9 bars are inspired by destinations across the world and designed to appeal to a well‑traveller clientele. Guests are invited to spend precious time with family and friends, celebrate or simply enjoy the quiet luxury of time by the water.

About The Job

An opportunity has arisen for F&B Associate Director to join our team of Marketing & Communications at Jumeirah Marsa Al Arab. The main duties and responsibilities of this role:

• Develop, own, and refine the overarching F&B marketing and communications strategy for all restaurants, lounges, bars, and culinary concepts.
• Establish and reinforce a unique and differentiated brand positioning for every outlet, ensuring alignment with the wider brand vision and business goals.
• Identify, develop, and execute targeted marketing campaigns to drive awareness, covers, and revenue across all F&B outlets.
• Lead strategic partnerships, influencer collaborations, and media activations that align with outlet positioning and business goals.
• Oversee digital activations, including social media initiatives, paid campaigns, CRM, and loyalty engagement programs.
• Act as the primary marketing liaison between F&B Operations, PR, Digital Marketing, Revenue, and Sales to ensure integrated communication and cohesive brand execution.

About You