F&B Associate Director - Marketing and Communications - Jumeirah Marsa Al Arab

Merex Investment Group; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury hospitality brand is seeking an experienced F&B Associate Director for Marketing and Communications at Jumeirah Marsa Al Arab in the United Arab Emirates. This key role involves developing and refining the overarching marketing strategy for the F&B outlets, establishing brand positioning, and executing targeted campaigns. The ideal candidate should possess strong knowledge in F&B branding and digital marketing, as well as a Bachelor's degree in a relevant field. Competitive tax-free salary and excellent benefits are offered.

Benefits

Attractive tax-free salary

Generous F&B benefits

Reduced hotel rates

Health care package

Accommodation

Qualifications

• Bachelor's degree in Marketing, Hospitality, Communications, Business, or a related field.
• Strong knowledge of F&B marketing, branding, digital platforms, and consumer engagement strategies.
• Proficiency in Microsoft Office (Advanced), digital marketing tools, CRM and loyalty systems.
• Strategic thinker with strong analytical skills.
• Creative and brand-driven mindset.

Responsibilities

• Develop, own, and refine the overarching F&B marketing and communications strategy.
• Establish and reinforce a unique and differentiated brand positioning for every outlet.
• Identify, develop, and execute targeted marketing campaigns.
• Lead strategic partnerships, influencer collaborations, and media activations.
• Oversee digital activations including social media initiatives and paid campaigns.

Skills

F&B marketing knowledge

Branding

Digital platforms

Analytical thinking

Creative mindset

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office

Digital marketing tools

CRM systems

Job description

F&B Associate Director - Marketing and Communications - Jumeirah Marsa Al Arab

United Arab Emirates

Job Description

About Jumeirah & The Hotel Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 30 properties across the Middle East, Africa, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. Designed as a destination in its own right, Jumeirah Marsa Al Arab sets a new standard in global hospitality. Featuring an avant‑garde design by architect Shaun Killa, Jumeirah Marsa Al Arab includes a hotel with 387 rooms and suites, 82 luxury residences, an 82‑berth superyacht marina by D‑Marin and The Fore, where four restaurants join together to bring guests the best dishes from around the world. Explore new worlds of wellness, gastronomy and mixology. Spacious rooms and residences all come with outdoor terraces and floor‑to‑ceiling windows designed to maximise their shimmering views across the Arabian Gulf. Landscaped grounds conceal five pools that cater to the needs of every visitor, from families to spa seekers. Wellness is redefined with three floors of spa space, where there are dedicated women only spaces and where treatment rooms segue to private terraces and the ocean beyond. Meanwhile, the look and feel of the 10 restaurants and 9 bars are inspired by destinations across the world and designed to appeal to a well‑travelling clientele. Guests are invited to spend precious time with family and friends, celebrate or simply enjoy the quiet luxury of time by the water.

About The Job An opportunity has arisen for F&B Associate Director to join our team of Marketing & Communications at Jumeirah Marsa Al Arab. The main duties and responsibilities of this role:

• Develop, own, and refine the overarching F&B marketing and communications strategy for all restaurants, lounges, bars, and culinary concepts.
• Establish and reinforce a unique and differentiated brand positioning for every outlet, ensuring alignment with the wider brand vision and business goals.
• Identify, develop, and execute targeted marketing campaigns to drive awareness, covers, and revenue across all F&B outlets.
• Lead strategic partnerships, influencer collaborations, and media activations that align with outlet positioning and business goals.
• Oversee digital activations, including social media initiatives, paid campaigns, CRM, and loyalty engagement programs.
• Act as the primary marketing liaison between F&B Operations, PR, Digital Marketing, Revenue, and Sales to ensure integrated communication and cohesive brand execution.

About You The ideal candidate for this position will have the following experience and qualifications:

• Bachelor’s degree in Marketing, Hospitality, Communications, Business, or a related field.
• Strong knowledge of F&B marketing, branding, digital platforms, and consumer engagement strategies.
• Proficiency in Microsoft Office (Advanced), digital marketing tools, CRM and loyalty systems.
• Strategic thinker with strong analytical skills.
• Creative and brand‑driven mindset.

About The Benefits We offer an attractive tax‑free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

Job Info

• Job Identification 112661
• Job Category Sales & Marketing
• Posting Date 12/15/2025, 10:29 AM
• Apply Before 01/14/2026, 08:00 PM
• Locations Dubai Holding Corporate Office, Dubai, AE