Expression of Interest - Trade Marketing Representative

British American Tobacco; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading global corporation is seeking a Trade Marketing Representative in Dubai. The role involves managing territory to meet market share targets, enhancing customer relationships, and executing trade marketing initiatives. Ideal candidates will have 0-3 years of FMCG experience and strong communication skills. This position offers competitive benefits and a supportive work environment.

Benefits

Market-leading annual performance bonus

Diverse health plans

Flexible holiday plan

Qualifications

• 0-3 years experience in FMCG.
• Functional knowledge related to trade marketing and account management.
• Interpersonal and communication skills.

Responsibilities

• Manage assigned territory to deliver volume and market share targets.
• Maintain strong business relationships with Trade.
• Execute trade marketing Universe plans.

Skills

Relationship management

Communication skills

Negotiation skills

Problem-solving

Teamwork

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!

British American Tobacco UAE has an exciting opportunity for a Trade Marketing Representative in Dubai

Your key responsibilities will include:

• Effectively manage assigned territory to deliver volume and market share targets that contribute to achieving national and district level objectives through effective implementation of cycle plan activities for all BAT multi-product categories.
• Deliver outstanding customer experience by maintaining strong business relationships through training Trade to effectively communicate BAT brands to consumers while responding to queries and concerns in a timely manner while monitoring contracts compliance.
• Generate and sustain market demand of BAT multi-category products by ensuring adequate inventory levels attaining distribution targets, reducing OOS and effective merchandising.
• Execute the trade marketing Universe plans ensuring agreed coverage and call frequency aligned with the itinerary and guidelines of the National Field Force Manager/Market Manager.
• Collaborate with the National Field Force Manager on territory specific customer and sales initiatives aimed at improving market and volume share within the territory.
• Monitor and report competition activations, New Product Introductions (NPI) in the market and provide insights on competitor actions and recommend action plans in compliance with current regulations and company policies.
• Guide & coach distribution sales team and drive sales performance of assigned territory.
• Take on a leadership role in team collaboration and provide guidance and support to ensure each team member thrives in their respective assigned territories.

What are we looking for

• 0-3 years experience in FMCG.
• Developing and maintaining relationships with customers, external suppliers and commercial partners.
• Functional knowledge and skills relating to trade marketing customer engagement account management and field operations.
• An understanding of sales volume, market share, brand portfolio financials.
• Interpersonal and communication skills.
• Negotiation skills and objection handling.
• Proactive problem‑solving skills with a client‑centric approach.
• Ability to work in teams and excellent management of trade relationships.

What we offer you

We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become part of an environment that thrives on internal advancement where your career progression isn’t just a statement, it’s a reality. Seize the opportunity and own your development; your next chapter starts here.

You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment preparing for ongoing changes.

WHY JOIN BAT

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute, certified for offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We look forward to enabling every individual to thrive regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds makes us stronger and best prepares us to meet our business goals.

We see career breaks as opportunities, not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g., time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award‑winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Required Experience:

Unclear Seniority