Executive, Marketing

Bab Al Shams Desert Resort; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Bab Al Shams Desert Resort seeks a Marketing Executive to support the Director of Sales and Marketing and the Marketing & Communications Manager. You will help plan and execute a comprehensive marketing strategy that strengthens the hotel's online presence, drives revenue, and expands market share.

Ideal candidates have 3+ years of hospitality marketing experience, strong digital skills, and a data-driven mindset to optimize campaigns and conversion funnels across channels.

Qualifications

• Bachelor’s or master’s degree in Marketing, Information Technology, or Computer Science.
• Desirable Google Analytics or Meta certified.
• At least 3 years of marketing experience leading and managing campaigns.
• Advanced computer skills: Microsoft Office, Adobe Creative Suite; social media analytics tools.
• Experience in hospitality/travel marketing is preferred.

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid, owned, and earned channels.
• Lead liaison between Marketing and Communications and external agencies on campaigns.
• Consolidate PR coverage and create marketing presentations.
• Maintain advertising and PR libraries and assets.
• Track performance against KPIs and budget; report weekly, monthly, and quarterly.

Skills

Digital marketing

Data analytics

CRM/Marketing automation

Campaign management

SEO/SEM & landing pages

Project management

Communication skills

Team collaboration

Creative thinking

Education

Bachelor’s degree in Marketing

Master’s degree preferred

Tools

Google Analytics

Meta certified

Adobe Creative Suite

CMS tools

Job description

( 21695 )

Rare Finds is a collection of extraordinary resorts rooted in their destination and shaped by its people. Each destination celebrates the stories, culture and character of its surroundings, creating meaningful experiences that could only exist in that place.

Set among Dubai's sweeping dunes, Bab Al Shams Desert Resort is a timeless treat shaped by the spirits and traditions of the desert. Rooted in Emirati culture, the resort brings guest closer to the stories, flavours and rituals of the land through authentic encounters and shared experiences. From desert adventures to moments of gathering and celebration, every stay reveals a deeper connection to the heritage, people and enduring beauty of the desert.

About The Role

As a Marketing Executive, you will support the Director of Sales and marketing and the Marketing and communications Manager with the planning and execution of an effective marketing and communications strategy that builds and maintains a powerful online presence for the hotel, increases revenue, grows market share, and creates a consistent multi-channel experience for our users and guests.

Being a Bab Al Shams Resort employee means embodying and conveying the brand mindset through the values of Connection, Warmth, Care, and Empowerment.

Key Duties and Responsibilities

• Passionate about the digital world with a deep understanding of the ever-evolving digital and social media environments.
• Support the liaison between the Marketing and Communications Department and the creative agency on the international and local campaigns' creative and media plans.
• Assist in consolidating monthly PR coverages and creating marketing presentations.
• Assist in maintaining a comprehensive master library for all advertising, collateral, and public relations activities.
• Lead integrated digital marketing campaigns from concept to execution.
• Exceptional organizational skills and attention to detail and planning
• Assist and coordinate marketing and communications activities, press activities, hotel-sponsored events, and community-related activities.
• Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives.
• Solid knowledge of website analytics and CRM/marketing automation tools
• Experience in optimizing landing pages and user funnels as per Kerzner SOPs
• Out-of-the-box thinker, creative, and innovator
• Up to date with the latest trends and best practices in online marketing and measurement Key Responsibilities
• Develop, implement, track, and optimize the hotel's digital marketing campaigns across all paid, owned, and earned channels.
• To regularly track, analyse ,and report, weekly, monthl,y and quarterly, on campaigns and channels' performances vs. agreed KPIs and budget
• To design, build, and maintain a social media presence and campaigns.
• To collaborate and manage relationships with agencies and third parties.
• To manage various e-tools e.g., CRM, CMS, ORM, Social Media Management Platforms, etc.
• To build, maintain and update customer databases including Campaygn & Sprinklr
• To set up, distribute, monitor, and analyze direct communications and email marketing campaigns via CRM.
• To ensure the database is segmented effectively for targeted marketing activities.
• Contribute to the planning of integrated marketing campaigns
• To manage the distribution of content across all channels and to ensure it is constantly up to date and in line with the brand guidelines.
• To manage and monitor the hotel's online reputation across different reviews sites and social media platforms / Google, Trip Advisor, Seven Rooms and OTA’s
• To identify trends, insights, and opportunities to optimize performance.
• To monitor and report on competitors' online activities Requirements

Experience & Educational Requirements

• Bachelor’s or master’s degree from an accredited university in Marketing, Information Technology, or Computer Science
• Desirable Google Analytics or Meta certified
• At least 3 years of marketing experience leading and managing marketing campaigns
• Advanced computer skills: Microsoft Suite, Word, Excel, and PowerPoint; Adobe Creative Suite; social media listening/ tracking and analytic tools
• Internet marketing experience in the hospitality/travel industry
• Strong understanding of traditional and online marketing tactics and strategy
• Marketing experience in the hospitality/travel industry
• Strong understanding of traditional and online marketing tactics and strategy
• Familiarity with design software preferred.
• Content management and web analytics experience
• Knowledge of website production with a firm grasp of website fundamentals
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Initiative and Commitment to Achieve
• Effective Communication
• Attention to detail.
• Teamwork
• Interpersonal skills
• Strategic Thinking

Join a team that is warm,caring,connected and empowered to create truly unique experiences. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.