Enterprise Greenfield Marketing Lead UAE National MENAT Marketing team

Amazon; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A major cloud services provider seeks a talented marketing expert to lead field marketing in MENAT. Your role will involve crafting marketing strategies for local and global enterprises while collaborating with sales teams to enhance customer engagement. Applicants should have at least 5 years in acquisition marketing or channel programs, be proficient in data analysis via Excel and Tableau, and communicate fluently in Arabic. This full-time role is based in Dubai, offering a dynamic working environment.

Qualifications

• 5 years of experience in developing and managing acquisition marketing or channel programs.
• Ability to use data and metrics for driven improvements.
• Proficiency in Excel and Tableau for data manipulation.

Responsibilities

• Develop and execute regional enterprise greenfield field marketing programs.
• Leverage global marketing resources to meet sales requirements.
• Act as marketing contact with sales team and leaders.

Skills

Acquisition marketing or channel programs experience

Data-driven improvements

Proficiency in Excel

Proficiency in Tableau

Cross-functional marketing programs

Campaign management across time zones

Alignment with cross-functional teams

Fluent in Arabic

Job description

Job Overview

Amazon Web Services is seeking a talented self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting fast-growing business.

As the Greenfield Enterprise segment marketing in MENAT you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience contains local enterprises as well as global enterprises and encompasses both technical and business decision makers. Your remit will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the proposition, program planning, campaign/messaging development and coordinating across our MENAT field marketing teams to deliver results.

Key Job Responsibilities

• Develop and execute regional enterprise greenfield field marketing programs and activities that help to drive awareness, education, customer adoption and pipeline acceleration.
• Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
• Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions.
• Earn trust and maintain strong relationships with Presales Demand Generation and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and driving program support.
• Deliver clear, consistent and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals and performance for campaigns.
• Provide detailed campaign updates via regular and ad‑hoc business reviews which highlight key metrics and KPIs reflecting performance.

About the team

AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small and mid‑market accounts to enterprise-level customers, including public sector. The MENAT Marketing team is a talented, experienced and diverse team that is distributed across the regions they cover (Middle East, North Africa and Turkey).

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating; that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s best employer. That’s why you’ll find endless knowledge‑sharing mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.

Work/Life Balance

We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Qualifications

• 5 years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience developing and executing campaigns across a multitude of time zones and languages
• Experience driving direction and alignment with large cross‑functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Speak, write and read fluently in Arabic

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.