Brand and Communications, Sr. Manager

Starzplay Arabia; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Brand and Communications Sr. Manager to lead brand strategies and communications across the MENA region. This pivotal role involves driving engagement, managing PR and influencer relationships, and executing content marketing initiatives to enhance brand equity. The successful candidate will collaborate closely with cross-functional teams to align brand initiatives with business objectives. Join a leading SVOD platform that values creativity and innovation, offering a vibrant work environment and opportunities for professional growth. If you're passionate about media and entertainment, this is your chance to make a significant impact.

Benefits

Competitive Compensation

Growth Opportunities

Diversity and Inclusion Commitment

Qualifications

• 8+ years in brand management with leadership experience.
• Strong background in PR and content marketing strategies.

Responsibilities

• Develop and implement brand strategy across MENA.
• Oversee PR and content marketing initiatives.

Skills

Brand Management

Public Relations

Content Marketing

Influencer Marketing

Social Media Management

Project Management

Storytelling

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Sprinklr

Khoros

Hootsuite

Meltwater

Cision

SEMrush

Ahrefs

Job description

Position Overview
The Brand and Communications Sr. Manager at STARZPLAY will be responsible for developing and executing comprehensive brand strategies, public relations, partnerships, and content marketing initiatives. This role aims to maintain STARZPLAY's position as the leading SVOD platform in the MENA region by building brand equity, driving engagement, and creating compelling communications across all platforms.
Key Responsibilities

1. Develop and implement STARZPLAY's brand strategy and positioning across the MENA region.
2. Lead and manage teams responsible for PR, partnerships, influencer marketing, and content marketing.
3. Oversee planning and execution of brand campaigns, ensuring consistency across all touchpoints.
4. Develop strategic partnerships with media companies, content creators, and influencers to extend brand reach.
5. Build and execute a PR strategy to generate positive media coverage and increase brand awareness.
6. Create and implement content marketing strategies that drive engagement and support subscriber acquisition.
7. Manage influencer relationships and campaigns to promote STARZPLAY content and offerings.
8. Collaborate with content acquisition teams on marketing strategies for new shows and movies.
9. Work closely with the Head of Growth to align brand initiatives with business objectives.
10. Oversee social media strategy to build community engagement and strengthen brand loyalty.
11. Develop crisis communication strategies when necessary.
12. Monitor brand performance metrics and adjust strategies accordingly.
13. Present brand performance and strategic plans to senior leadership.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field; MBA preferred.
• 8 years of experience in brand management, communications, or marketing, with at least 3 years in a leadership role.
• Proven track record of building successful brands, preferably in media, entertainment, or technology sectors.
• Experience developing and executing integrated marketing communications strategies.
• Strong background in PR, partnerships, influencer marketing, and content marketing.
• Proficiency with social media management and analytics platforms (e.g., Sprinklr, Khoros, Hootsuite, Sprout Social).
• Experience with media monitoring and PR analytics tools (e.g., Meltwater, Cision, Talkwalker).
• Knowledge of brand health tracking tools and methodologies.
• Experience with content management systems and digital asset management platforms.
• Hands-on experience with influencer relationship management platforms and campaign analytics.
• Proficiency with reporting tools to measure and communicate brand performance metrics.
• Experience managing and mentoring marketing teams.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Creative thinker with strong storytelling abilities.
• Exceptional verbal and written communication skills.
• Strong presentation and interpersonal skills for engaging with media partners and stakeholders.

Preferred Qualifications

• Experience in the SVOD/OTT industry or entertainment sector.
• Knowledge of the MENA media landscape and consumer preferences.
• Experience with entertainment or content marketing.
• Understanding of Arabic language and cultural nuances across the MENA region.
• Background in digital marketing and social media strategy.
• Experience working in a fast-paced, high-growth technology company.
• Proficiency with SEO tools and content performance analytics (e.g., SEMrush, Ahrefs, BrightEdge).
• Experience with email marketing platforms and campaign analytics.
• Knowledge of competitive intelligence tools and methodologies.
• Familiarity with audience segmentation and targeting tools.
• Experience with video content performance analytics.
• Understanding of data privacy regulations and their impact on marketing strategies.

About STARZPLAY
STARZPLAY is the leading subscription video on demand (SVOD) service across the Middle East, North Africa, and Pakistan, delivering a premium mix of Hollywood blockbusters, exclusive original productions, Arabic series, popular Turkish dramas, live sports, and family-friendly programming.
With strategic partnerships with major global studios like Warner Bros., Disney, Paramount, Sony, Lionsgate, AMC, BBC, Falcon Films, and Image Nation Studios (its primary production partner for STARZPLAY Originals), the platform offers an extensive library tailored to regional tastes. STARZPLAY also provides top-tier Turkish content through collaborations with MADD TV, TRT, and ATV, and features elite live sports coverage including Italian Serie A, Dutch Eredivisie, UFC, cricket, rugby, boxing, golf, and basketball.
With over 2.5 million subscribers and more than 18 million app downloads, STARZPLAY is reshaping the digital entertainment landscape. The platform offers high-quality streaming in HD and 4K on smart TVs, gaming consoles, and IPTV services, complemented by user-friendly iOS and Android apps supporting offline viewing. Leveraging advanced AI-driven recommendations and interactive offerings—including Fantasy Sports, STARZ ON (ad-supported free streaming), and STARZPLAY Store (premium content rentals and purchases)—STARZPLAY provides a personalized entertainment experience for every viewer.
This position can be based in Dubai or Abu Dhabi and reports directly to the SVP of Growth. STARZPLAY offers competitive compensation, growth opportunities, and the chance to be part of the region's leading entertainment platform.
STARZPLAY is an equal opportunity employer committed to diversity and inclusion in the workplace.