Dynamic Broadcast Promo Producer – 24/7 News

Sky News Arabia; Abu Dhabi; On-site; AED 90,000 - 130,000; Full time

Job summary

Sky News Arabia invites an experienced Promo Producer to craft high-impact promotional content across TV, streaming and digital platforms. You will translate editorial goals into engaging concepts, write and direct across Arabic and English, and collaborate with Creative, Editorial, Marketing and Digital teams in a fast-paced 24/7 newsroom.

Responsibilities include producing promos, writing concise copy, directing talent and shoots, and overseeing post-production with strong attention to brand

Qualifications

• Experience producing promotional content for a broadcast news organisation, media brand or agency.
• Strong journalistic judgement and ability to translate complex stories into promotional narratives.
• Excellent concepting, copywriting, scripting and storyboarding skills.

Responsibilities

• Translate objectives into clear creative concepts, scripts and campaign plans.
• Produce on-air promos, teasers and platform-native content for multiple channels.
• Manage projects from brief to delivery, including budgeting and handover.
• Direct voice-over sessions and talent for shoots in Arabic and English.
• Edit audio and picture to high creative standards; brief motion graphics as needed.
• Adapt assets for multiple durations and aspect ratios (16:9, 1:1, 9:16).
• Maintain accuracy, tone and brand consistency under tight deadlines.

Skills

Promo production

Copywriting

Storyboarding

Voice directing

Editing

Social-first video

Audience insights

Tools

Adobe Premiere Pro

Avid Media Composer

After Effects

Photoshop

Job description

Sky News Arabia invites an experienced Promo Producer to craft high-impact promotional content across TV, streaming and digital platforms. You will translate editorial goals into engaging concepts, write and direct across Arabic and English, and collaborate with Creative, Editorial, Marketing and Digital teams in a fast-paced 24/7 newsroom.

Responsibilities include producing promos, writing concise copy, directing talent and shoots, and overseeing post-production with strong attention to brand