DTC & Performance Lead – Luxury Beauty (Dubai)

Shiseido; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global beauty company is looking for a DTC & Performance Executive in Dubai. This role involves managing the online business for NARS and Shiseido across the GCC, focusing on revenue growth, performance marketing, and customer experience optimization. Candidates should have 3-4 years of experience in e-commerce management, strong analytical skills, and a degree in Marketing or related field. Fluency in English is required, with Arabic being a plus.

Qualifications

• 3-4 years in e-commerce or DTC management, preferably in beauty or luxury.
• 3-4 years in performance marketing and CRM management.
• Fluent in English; Arabic is appreciated.

Responsibilities

• Manage Direct-to-Consumer online business for NARS and Shiseido across GCC.
• Drive revenue growth and optimize customer experience.
• Lead CRM initiatives and personalized campaigns.

Skills

E-commerce management

Performance marketing

CRM management

Stakeholder management

Analytical skills

SEO knowledge

Customer experience optimization

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

GA4

CMS

Shopify

Job description

A leading global beauty company is looking for a DTC & Performance Executive in Dubai. This role involves managing the online business for NARS and Shiseido across the GCC, focusing on revenue growth, performance marketing, and customer experience optimization. Candidates should have 3-4 years of experience in e-commerce management, strong analytical skills, and a degree in Marketing or related field. Fluency in English is required, with Arabic being a plus.