Directors of Admissions and Marketing

Podcast; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading international schools organization in the UAE is seeking a Director of Admissions & Marketing. This role involves driving student enrolment, leading a marketing strategy, and ensuring an exceptional family experience. Ideal candidates will have a degree in a related field and a minimum of seven years' experience in marketing or enrolment management. Strong leadership and project management skills are essential. This position offers a unique opportunity to impact the education journey of many families.

Qualifications

• Minimum seven years experience in marketing, brand building or enrolment management.
• Proven ability to lead, coach, and develop teams to achieve objectives.
• Strong understanding of analytics and data-driven decision-making.

Responsibilities

• Lead the Marketing Admissions and Communications strategy.
• Deliver the Family Experience Journey ensuring first-class service.
• Develop brand marketing communications and digital strategy.

Skills

Leadership

Marketing strategy

CRM systems (Salesforce)

Data-driven decision making

Project management

Education

Degree in marketing, communications, business or related field

Tools

Salesforce

Job description

Location: School-based - Abu Dhabi and Dubai

Nord Anglia Education is looking to recruit Directors of Admissions & Marketing (DAM) to join our expanding network of schools across the UAE.

We are looking for dynamic strategic and creative leaders to drive student enrolment strengthen school reputation and ensure every family experiences exceptional service at every stage of their journey - from first enquiry to enrolment and beyond.

The Role

We seek individuals to join as a Directors of Admissions & Marketing where your focus will be:

• Leading the schools Marketing Admissions and Communications (MAC) strategy to drive new enrolments and ensure strong re-enrolment rates.
• Delivering an outstanding Family Experience Journey ensuring families receive first-class service at every touchpoint.
• Developing and executing the schools brand marketing communications and digital strategy to position the school competitively in the market.
• Using data and insights to analyse performance forecast pipeline activity and guide continuous improvement.
• Managing the MAC budget to deliver maximum impact and efficiency.
• Overseeing Salesforce (CRM) data integrity ensuring accurate forecasting and effective pipeline management.
• Coaching and developing a high-performing MAC team fostering collaboration creativity and excellence.
• Building strong relationships with regional and central MAC teams as well as external partners such as relocation agents feeder schools embassies and corporate networks.

The Successful Candidates Will Possess:

• Degree qualification in marketing communications business or a related field (essential)
• Minimum seven years experience in marketing brand building or enrolment management roles within a service-driven environment
• Proven ability to lead coach and develop teams to achieve commercial objectives
• Strong understanding of CRM systems (Salesforce) analytics and data-driven decision-making
• Excellent project management and communication skills with the ability to influence stakeholders at all levels
• A strategic mindset with a focus on innovation collaboration and growth
• Experience within education or the premium service sector (advantageous)

About Us

Nord Anglia Education is the worlds leading international schools organisation. Our 80 international schools are located in the Americas Europe China Southeast Asia and the Middle East. Together they educate more than 80000 students from kindergarten through to the end of secondary education. We are driven by one unifying philosophy: we are ambitious for our students our people and our family of schools.

Our exclusive collaborations with prestigious institutions such as UNICEF Massachusetts Institute of Technology (MIT) IMG Academy and the world-leading performing arts school Juilliard mean were at the forefront of educational thinking while creating life-changing experiences for students.

By joining Nord Anglia Education you will become part of a committed and innovative team. As a member of the worlds leading premium schools group you will be joining an active network of like-minded people across the world.

To Apply

Online applications should be made directly through the Nord Anglia Education Careers Page and include a CV.

At Nord Anglia Education we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce. We treat all colleagues fairly based on their skills and qualifications without discrimination.

We value individuals from all backgrounds including those with different abilities and neurodivergent conditions as well as those who identify with various protected characteristics.

Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.

Required Experience

Director